Almost a thousand bakers, food lovers, suppliers, and enthusiasts attended the PURATOS Philippines 30th Anniversary at SMX Convention Center Aura. Different booths presented their products and it was quite a sight as there were sweets everywhere I turn, hahaha. PURATOS is an international reliable baking ingredients supplier and they’ve shared their technologies and solutions since 1919. In the country, they are currently celebrating their 30th anniversary.
Puratos Philippines is the Filipino Baker’s Reliable Partner in Innovation. Breadmaking in the country is a Filipino tradition which continuously evolves and Puratos work alongside bakers to find solutions.
A bit of history: A reliable partner for 30 years
Now present in over 100 countries worldwide, Puratos opened its doors to the Philippine market in 1983 through the introduction of the very first bread improver and a small range of bakery and confectionery products. It was in 1988 that Puratos Phils., Inc. was established creating and producing all you need from emulsifiers, enzymes, sourdoughs, yeasts, bread improvers, and mixes. Today, Puratos remains one of the few groups to have expertise in all areas of bakery technology servicing major baking corporations, five-star hotels, catering companies, supermarkets and hundreds of big and small bakeries all over the country. With its strategic brands- Puratos for bakery and patisserie ingredients and Belcolade for The Real Belgian Chocolate, Puratos Philippines is able to help Filipino bakers delight their customers every step of the way.
The recent convention cum celebration allowed guests to get a taste of what Puratos Philippines can offer. I guess baking and bakeries are still a thriving business because a lot of people present were highly interested. Visitors tried one booth to another and for me, it was a great experience to see different takes on baking loaves of bread, cakes, decorative displays etc.
There were raffles and booth games as well as talks from well-known personalities like Melissa Ricks and Helga Krapf. They also did a fun baking demo with Chef Dirk De Vriendt and Thirdee Duran.
More photos of the displays at the recent PURATOS Philippines 30TH Anniversary:
You can check out updates on Puratos Philippines via its website at https://www.puratos.com.ph/, Facebook at https://www.facebook.com/puratosphilippines/.