7 Ways To Ensure Your Instagram Is Working For You

Instagram is something that many people now use every single day. It has also become ‘the’ place to be if you have a blog, a product or service to sell, or are an influencer. There many businesses that successfully use the social media app as a solid part of their marketing strategy. And even as a small blogger or business, you can also take advantage of what it has to offer. 

Let’s have a look at seven of the ways you can ensure your Instagram is working for you to gain new followers in a natural and organic way: 

Take Great Photos 

Your photos need to be relevant, clear, attention-grabbing, and interesting. Instagram provides a huge variation of filters so you can adjust photos, there are other photo-editing apps that are able to improve your photo quality even more. Have a look around and do some research to find the ideal ap for you. 

The colour of your pictures can dramatically affect its ability to gain attention. You need to look at the different tones and palettes you can follow, and try to stick with the same. Reddish tones are supposed to be the most popular with blush tones been the least. Lighting is another great way to improve your pictures, looking at things such as How to make creative double exposure photos on iPhone, is something that could be invaluable to someone who works on the go. 

That been said, one of the most important things about your pictures is showing that you are genuine and enjoying yourself. You don’t have to be perfect when it comes to Instagram, it’s all about sharing your photos with others, so if something is less than perfect don’t be afraid to show the real you. You followers will appreciate it. 

Good Posting Frequency 

One of the keys to Instagram and engagement is to make sure you post frequently. At least twice a day or even more. If you want to make sure you are getting the best engagement return, you should choose the times when you usually see the most activity. There are some apps that you can use to help you figure this out, so it may be worth doing some research and finding one to use. 

When it comes to your posts, it’s a good idea to use apps such as Hoot suite and Sprout social which can help you maintain a good work-life balance, or use one that reminds you when to pop on to upload your post.

Use Relevant Hashtags 

When you have used Instagram you would have noticed that people use Hashtags at the bottom of their posts. This is because it can help to widen the audience of your post. For example, if you post a travel post to Mexico and use #Mexico or #Mayan, your image will show to anyone who has searched or clicked on that hashtag. Make sure you always keep your hashtag relevant to what you are posting, it’s a good idea ot have look at what other bloggers or business similar to yours are making use of. It’s also great to tag your location, especially if you are a brick-and-mortar store or you are travelling and posting in time with your travels. Have a look at some of the most popular hashtag that is being used, search for things such as the top 100 popular hashtags in your industry and use them in your posts. 

Caption Your Posts

Yous should always make sure you use caption with your posts. Your followers can see what is taking place in the picture, but you should still add a caption that is short and to the point. If you are using sound in a video clip, you should make sure you include a description so that it is more accessible. If you want your followers to visit your website, tell them this in your caption. You can also take this opportunity to inform them if what they are seeing is an advert, whether there are any special offers, or if you would like them, to interact and comment. A great way to get engagement flowing is to ask your followers to tag their friends, it could lead to more followers. 

Have Contests

If you want to gain a few extra followers, try encouraging your followers to enter a contest by using a new hashtag. YOu could run a contest that asks your followers to post a picture of themselves doing something during lockdown to kill time such as #killockdownbordom for the chance to win a prize or you could ask them to like and comment on a photo to win. A really popular one that is used is following you and a partnered Instagram and tagging a friend to enter the competition. With an extra entry for sharing it in their stories. Thre are also companies that will run competitions for you. 

Try To Generate New Followers 

The aim of the game with Instagram if you are blogging, a business or an influencer is to have as many followers as possible. One of the easiest ways for you to start is to find and follow other Instagram users that you genuinely find interesting. Like them, share their account, and comment on their photos. A lot of them will repay the favour, and if they have a decent following it could lead to their shares gaining you some new followers. 

Think About Advertising 

Instagram has now opened up advertising to any type of business, of all sizes and it is going to roll this out to others. It’s definitely worth looking at your advertising and finding ways you can utilise it to grow your following. Something that Instagram offers is the option to add a swipe up on your stories to use affiliate links, but you need to have 10k followers to use it. 

These 7 tips should help you to make sure that Instagram is working right for you. Do you have any other tips that you could share in the comments section?

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