Cha-Ching Kid$ At Home Financial Literacy Basics

Cha-Ching Kid$ at Home Financial Literacy Basics for Filipino Families

Pru Life UK recently hosted the latest PRUWise webinar, entitled Cha-Ching Kid$ at Home: Financial Literacy Basics for Filipino Families. The expert-led and fun-filled webinar aimed to teach both parents and children the building blocks of a solid financial future.

The webinar was hosted by children’s show TV personality Tonipet Gaba and Pru Life UK’s Mary Jane Pangan. It featured education and finance experts Dr. Queena Lee-Chua and Dr. Mary Joy Abaquin, who shared their insights on how parents can raise money-smart children at home. Almost 700 parents and children from around and beyond the Philippines joined the virtual event.

“Pru Life UK’s advocacy of financial literacy applies to kids as much as it does to parents. We introduced the Cha-Ching Kid$ at Home webinar because we believe in starting the journey to financial wellness at a young age. It provided an avenue for parents to teach their kids essential life skills like money management in an engaging way,” says Pru Life UK Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga.

Ateneo Professor and Author Dr. Queena Lee-Chua shares strategies for parents to introduce money concepts to kids.

Multi-awarded Ateneo professor and author Dr. Lee-Chua shared tips on how to introduce money concepts to kids. She advised parents to do frequent activities with their kids, from teaching them how much things are and where the money comes from. She also encouraged parents to normalize lessons about monthly bills, exchange rates, or distinguishing between needs and wants when kids are older. According to her, “Parents and teachers are the best role models. If we don’t practice what we preach, it will be absorbed by our kids.”

Complementing her talk was the discussion led by Dr. Abaquin, author and founding directress of the Multiple Intelligence International School. She guided parents through the concepts of financial and fiscal responsibility, saving and investing, and responsible consumerism by making smart spending choices.

Multiple Intelligence International School founding directress and author Dr. Mary Joy Abaquin discusses insights on instilling the financial growth mindset to children.

“Financial freedom is a mental, emotional, and educational process that all of us have to go through. As parents and teachers let us take an active part in giving our kids this lifelong gift,” she said.

The Cha-Ching Kid$ at Home webinar also featured exciting games for kids aged seven to 12 years old about money management. The activities were designed to be an engaging way for children to value money and be careful with their allowance.

Cha-Ching Kid$ At Home Financial Literacy Basics

Participants estimated the correct cost of school supplies in Guess the Price, while they determined if an item is a necessity in Need or Want? The games were based on existing Cha-Ching Kid$ at Home modules. Game winners received P500 gift cards and exclusive Cha-Ching comics, while one lucky attendee won a brand-new tablet to aid in their homeschooling.

“We are happy to supplement the Cha-Ching Kid$ at Home online resources, an initiative developed by Prudence Foundation – the community investment arm of Prudential in Asia and Africa – following its launch last June. The webinar, also done in partnership with Junior Achievement Philippines, reinforces our We DO Education promise, where we aim to teach Filipinos to be money smart. Previously, we worked with schools and institutions to promote financial literacy. Our new work from home setup has pushed us to pivot to digital and give parents an active role in their child’s education with simple yet quality resources,” shares Tumbaga.

Prudence Foundation Executive Director Mark Fancy opens the webinar with an overview of the Cha-Ching program.

“Financial literacy may be an intimidating topic for both parents and children. This motivated us to develop easy resources for parents to teach and facilitate, and at the same time, make learning fun and enjoyable for kids. Our modules are free and available online for everyone to access,” ends Prudence Foundation Executive Director Marc Fancy.

Parents can view online or print out the Cha-Ching Kid$ at Home modules, including parent guides and daily challenges that teach their children the four basic money management concepts– Earn, Save, Spend, and Donate. Modules come with hands-on activities and music video links. Access the modules at

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  1. Lovell Compoc says:

    agree, financial literacy isnt for us lang but also kids din.
    Yes to this –

    She also encouraged parents to normalize lessons about monthly bills, exchange rates, or distinguishing between needs and wants when kids are older.

    1. Yay! Tama ka sis, dapat alam din ng kids, actually pati tayong adults kung ano ang wants and needs…

      1. Antoniette Sanchez David says:

        Wow maganda talaga habang bata oalang tinuturuan na natim sila mag ipon at mag tipid kung kinakailangan at kung wala namang ibang bibilhin maganda isave nalang ang pera

  2. Lyka Mitra says:

    True po yung sa mga parents at teachers nag sisimula ang pagkatuto ng mga bata kaya dapat sila din po ang unang makaalam kung paano maging financial literate kaya dapat po maturuan po talaga ang mga kids kung paano ang tamang pagmanage ng pera para in the future marunong na po sila magmanage.. ❤

  3. sosingerica says:

    Sobrang nice po neto mamu Maganda po na habang Bata matuto na po mag save at mag manage ng Pera Yun mga kids po natin. Of course with the supervision of their parents. 😊 Malaking tulong po etong webinar na eto mamu. Thanks for sharing po😊

  4. Jeng Manalo says:

    True habang maaga palang turuan na ang mga bata sa pagkakaiba ng needs at wants.Na hindi lahat ng wants kaylangang bilhin.Matutong magsave for the future.Kaya ang panganay ko bata palang tinuruan ko na magtabi ng pera para habang malaki sya alam nya kung gaano kahalaga ang pera

  5. Bessie Ramos says:

    Magandang malaman tlaga nga parents to para maturuan antn ang ating mga anak pano humawak ng pera

  6. Chan Jen Clemente says:

    habang maaga teach our kids kung paano mag-impok. para maaga pa lang matuto na sila ng importance and value of money. mas maganda na yung palagi tayong may madudukot. maliit man, at least meron. eventually lalago din naman yan. thanks for this mommy. maganda din na downloadable yung mga modules. fun activities di po mamu

  7. MA D EL says:

    Nice nito habang Bata pa kailangan matuto na sila paano pahalagahan ang pera

  8. Yes! agree with this isang malaking tulong ito sa ating pamilya para sa pang araw-araw nating pamumuhay

  9. Rosebel S. De Vera says:

    Agree po aq dto para Habang bata pa lang dapat alam na nila panu maging masinop tayong magulang din dapat ang magturo at ipakita sa knla ung mga gnung example.. thanks mamu damii ko lagii natututunang bago dhil po sa mga ganto ❤️😍

  10. gaberiellecee says:

    Ay maganda to,, its a good thing na as a parents dapat tinuturo na natin sa mga anak natin yung essence ng pag iipon at pagtitipid,,tipid in a way na kung ano lang yung importante bilihin or pag gastusan yun lang. We also as parents,we have to show them the right thing to do,,. Webinars like this is indeed a good one. And a must watch.

  11. Chan Jen Clemente says:

    maganda to para maturuan sila habang bata pa lang na magimpok. para they value the importance of saving habang bata pa. mahirap lumaking waldas ng waldas. at the end wala ka madudukot for emrgencies

  12. Roxanne Aricaya says:

    Ang galing nito.. dapat talaga habang bata pa turuan na natin sila kung panu maging wise at money smart.. daming activities dito na magtuturo satin kung panu natin iiintroduce sa mga bata ang money concept.. kelangan talaga marunong na sila magsave ..

  13. SSEJJessa says:

    Tama habang bata pa turuan na paano maging wais sa pera. Hindi naman habang panahon anjan tayong mga parents kaya habang maaga alam nilang pahalagahan ang pinaghirapang pera.

  14. Di lang dapat ang mga magulang ang dapat matutong humawak at pahalagahan ang pera kundi pati narin ang mga anak natin. Tama nga naman, habang bata malaman na nila ang tamang pagpapahalaga sa pera.

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