AVON is the largest direct seller of cosmetics, fashion, fragrance, hair and skincare, jewelry, personal care, and home products worldwide. The company has been around since 1886 and in the Philippines, from 1978. I’m sure most of us know about Avon (even men) and many have used the products at one point in their lives. My first teen brassieres, very first lipstick and perfume (Sweet Honesty) I owned, were from Avon. I even at one time tried to be an Avon Sales Rep coz I was a college working student.
Avon is everywhere! Now, there’s a new flagship branch that features a new concept, one where you can try on products before you buy! An Avon’s world-class showcase in the newly launched branch on the ground floor of Victoria de Manila along Taft Avenue.
“We wanted to create a space for all of our Avon ladies that allows them to sample new products, partner with us, and reap the benefits from being our top sellers,” says Ms. Christine Eugenio, Director of Channel Operations. “We also want to branch out to Filipinas who haven’t tried Avon products yet and have our trained Avon ladies to find the right piece for them in the store,” she added.
Avon Beauty Studio
The new Avon Taft branch’s Beauty Studio showcases Avon’s Makeup, Fragrance, and Face Care products that can be tested by customers and potential representatives. These products have been tailor-fit to support and highlight true Filipinas’ beauty.
The Beauty Studio is a specific area for Makeup and Face Care which is organized following Avon’s recommended regimen. Avon has also included select intimate apparel and jewelry that customers can try on.
On top of this, the Avon branch has an exclusive lane for orders of 10 items or less to facilitate easier purchasing.
Avon’s new branch also includes a supermarket section, where customers and representatives can take advantage of Avon’s top offers. The store includes Avon’s Body & Toiletries, Fragrance, Accessories, Home, Nutritionals, and Clearance offers. This is also where Avon will be launching their new products. Avon’s Beauty Advisors can also visit the supermarket for exclusive bundles.
Avon VIP Lounge
Beauty Boutique Owners and Avon’s top sellers have access to the VIP Lounge, where they can conduct bulk purchases in comfort. Avon resellers can also take advantage of the dedicated counters for incentive issuances.
Avon Taft branch spells the beginning of Avon’s new way of connecting with Filipino beauty fans. “We had our customers in mind when we were developing the concept for the new store, and we’re so happy to finally unveil this new store for our customers and resellers,” Eugenio says.
Avon envisions all their existing 194 branches nationwide to be well-equipped as they strive to become a digital beauty company, especially now that it is part of the fourth-largest pure-play beauty company in the world, Natura &Co where, together, they embark to become the best beauty group for the world.
More photos of the new #AvonBranchoftheFuture here.