Whilst many people may believe that blogging is dead and a bit of a waste of time, the truth is that blogging is genuinely one of the fastest and best ways to really develop and grow a brand online that helps you to build trust, credibility and a loyal audience online.
Although it may have started out that way, blogging isn’t just about posting snippets from your life or sharing your views on things like politics, but it’s actually something that should be a high priority if you’re looking to build a business online.
Trust and Credibility
You can have the most beautiful and expensive sales page out there, but if you’re not able to connect with people in a way that feels genuine and human to them then you’re going to struggle to make sales. Just as you wouldn’t walk up to someone in a bar and ask them to marry you without first dating them and getting to know them, you can’t expect people to buy from you right away if they don’t know you and haven’t yet been able to build trust with you. This is where your blog comes in – it helps you connect with your readers through high-value and consistent content that teaches them something, and it helps you position yourself as credible in their eyes because you’re demonstrating your knowledge and expertise in a specific area.
Getting you noticed
The aim of your blog is to help you get noticed by those who can benefit from your products and services and to grow your audience. Therefore it makes sense that the more you post, the more likely it will be that you’ll get in front of those people and get noticed. Of course this only works if the content you’re posting is high-value and not just stuffed full of links. When it comes to blogging, quality is more important than quality, so starting a content calendar for your blog and ensuring you’re staying consistent with the tone and frequency is going to be far more effective in getting you noticed more than winging it and trying to post every single day. Another good way to ensure your blog gets noticed is by adding images to your posts. To save time you can create these ahead of time and then store them in the cloud until you’re ready to post. There are many tools and programs out there to help you with, so take a look places like https://www.templafy.com/blog/google-drive-vs-dropbox-enterprises-give-dam/.
When people see you posting new content on your blog everyday, or at least with some level of consistency, then you’re going to move higher up the Google rankings in terms of SEO.
To learn more about how this can really give your business a boost, then look at the various SEO packages from top agencies to get a quote.
Google will always favor high value and unique content over content that’s stuffed full of links or is there just generate clicks. The more organic your post is through the use of good, well thought out keywords, then the higher up Google will place it on their search to help you be found more easily.
There’s not just one way to do it
Unlike when blogs first made their way to the scene and were only focused on text, nowadays there are far more ways to deliver content from your blog according to what you like doing. Some people just don’t enjoy writing, so if that’s you, then perhaps you’d enjoy doing video or audio blogs instead.