SM Cares Pink Ribbon Day for Breast Cancer Awareness
Advocacy Health

SM Cares Pink Ribbon Day for Breast Cancer Awareness

October is Breast Cancer Awareness month and last Oct. 2 SM Cares spearheaded the campaign via their Pink Ribbon Day at SM City North EDSA. This year, SM Cares partnered with the Philippine Breast Cancer Society and more than 1000 attendees comprised of different women’s groups, doctors and advocates supported the advocacy.

SM Cares Pink Ribbon Day for Breast Cancer Awareness

“Coming from the success of last year’s Pink Ribbon Day, this year’s celebration continues to promote awareness, early detection, and early intervention to help fight breast cancer among women. We at SM Cares make it our duty to reach out and empower Filipinas all over the country. Breast cancer is a fight that can be won with early detection, prayers, and support of family and friends,” said Berna Velasco, SM Cares Program on Women and Breastfeeding program director.

SM Cares Pink Ribbon Day for Breast Cancer Awareness

The event was held at the Skydome of SM City North EDSA, where free clinical breast examinations took place. Pink Ribbon Day also featured a Zumba session led by Regine Tolentino, inspirational stories from celebrity breast cancer survivors and advocates Maritoni Fernandez, Alya Honasan, and Toni Abad, as well as talks conducted by the Philippine Breast Cancer Society on how to detect and protect women against the risk of breast cancer.

SM Cares Pink Ribbon Day for Breast Cancer Awareness

As a division that supports communities, SM Cares makes it a point to help support women in communities where SM Supermalls are present. Breastfeeding stations across all SM Supermalls nationwide are provided as part of its program to allow mothers the convenience and freedom in nourishing their babies. Last August, Breastfeeding Pinays and DOH joined in the annual “Hakab Na!” simultaneous breastfeeding event at SMX, attended by over 6,000 mothers, children, family members, and advocacy supporters.

Through Pink Ribbon Day, SM Cares looks forward to serving women in the community by promoting regular breast examinations for early detection and a healthy lifestyle.

To know more about SM Cares, please visit, or email

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  1. pchipeach says:

    Nasa umagang kayganda to knina, si Dr. Cairo pra sa pink ribbon day .

  2. Malaking tuLong to sa mga mommies lalo na sa mga breast feed kailangang maging aware tau sa breat cancer buti may ganito galing great adcocacies . Laking tulong lalo na sa mga mag papa annual check up ng breast

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