It was in late September when the Philippine Handwashing Survey results showed that only 50% of Filipinos wash their hands properly. This “puwede na” mentality in handwashing prompted Safeguard to create the #SafeWash Movement by calling out all the ways Filipinos are not properly washing their hands. Safeguard collaborated with five of the top animation houses in the Philippines to produce a mass education video in a span of three weeks. The catchy rap song was also voiced by Gloc-9, the nation’s #1 rapper.
Thousands of Filipinos have also tuned in to show massive support for Safeguard at the #SafeWash Raprapan sa Global Handwashing Day that went live online last October 15, 2020. In the event, Fred D’ Germ bitterly accepted his defeat with the outpouring of comments from Safeguard fans. Through presenting the message in pop culture themes, Safeguard aims to reach more Filipinos to show how proper handwashing is done. Watch the video here.
Just like the hundreds of thousands of Filipinos that witnessed the unfolding of the #SafeWash movement, Mommy Rufa also had her own takeaways. “I’ve learned a lot from #SafeWash. Akala ko dati punas-punas lang ok na. ‘Di ba pag may nahulog, punas lang pwede pa daw kainin ulit? ‘Di pala ganon kasi malakas ang kapit ni Fred D’ Germ kaya i-todo ang handwash palagi.”
“The biggest takeaway is definitely changing the way we wash our hands. We all have our own habits and it may not be the right way of washing our hands to make sure our family is properly protected.” Mommy Anne Curtis expressed that her family’s handwashing habits have rapidly changed as well. She continues, “As soon as I come home, I go straight to the sink to wash my hands and I really scrub between my fingers properly to make sure that I am removing all the germs I possibly can and using the 20 second rule.”
Safeguard was also invited by the Department of Health and UNICEF to share the #SafeWash movement at the recent Global Handwashing Day Symposium on October 16, 2020. The brand shared the roots of the #SafeWash movement and how the brand is also partnering with institutions to ensure that the push on handwashing education is enabled by ensuring there is access to hand washing facilities.
Filipinos Pledge to Practice #SafeWash Habits
Continuing what started as a battle cry against hand hygiene misinformation, celebrities, online personalities, and numerous communities have shared and posted videos — spreading support for the #SafeWash movement.
Mommy Rufa Mae Quinto shares to other moms her golden rule for handwashing. “My gogogolden rule is wash to the highest level. ‘Di pwede yung nagmamadali ipupunas kung saan lalo na sa katawan natin kasi kunakalat lang ang germs. Itodo ang safe wash! Wash wash always in all ways with Rufa Mae”. Like mommy Rufa, many Filipino parents are also being more creative and expressive when teaching their children, the proper handwashing way.
This is just the start for Safeguard’s #SafeWash Movement, and it’s here to stay with the brand’s commitment to strengthen proper handwashing education.
After being presented the repercussions of improper handwashing, we must all do our part to keep ourselves and our families from germs. The safe wash way doesn’t stop within our homes but should be done even when we are in public spaces. Let us keep reminding our loved ones, share videos, and post online to help spread the word on the safe wash way of handwashing. The safety of families lies on how attentive parents can be in reminding them to wash their hands.
“Always have soap available and try to instill that habit of washing their hands for at least 20 seconds or even longer if possible.” Mommy Anne reminds parents as a precaution from the threats of illness causing germs.
The #SafeWash Movement starts with every Filipino family in their own homes, keeping their loved ones from committing the improper handwashing habits as promoted by Fred D’ Germ. Through Safeguard’s power to eliminate 99.9% of germs, and correct handwashing practices, every trip to the sink is a guaranteed #SafeWash for a #SAFEPhilippines.
To continue your family’s #SafeWash journey, look for your favorite Safeguard hand soaps here.
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I also learned when there was a pandemic to wash my hands regularly. You can’t just wipe it okay. Safeguard partner I know we can prevent the virus. So while my son was young, I taught him how to wash his hands properly with Safeguard.
Dapat po talaga laging mas maghugas ng kamay ng kahit ano man ang hinawakan.. mas matatapos ang hawaan dahil sa simpleng paghuhugas ng kamay.. 👍 kaya talagang the best po itong Safeguard pang hand wash para talagang walang bacteria at viruses..
Guilty ako dati sa “pwede na”
Ngaun kailangan ng bagohin Yun at siguradohin na nasasabunan lahat ng parte ng kamay, Yan and #safewash rule
Sila Lola at Lolo ito na po ang sabon kaya habang lumalaki kami eto na din po sabon namin. Maganda tong sabon affordable pa. Subok na talaga.
Yes. Cleanliness is the Key talga mamu.Tnx safeguard
Sobrang important po tlaga ng tamang paghuhugas ng ating mga kamay, Lalo na po ngayon na may pandemic po tayo. Kelangan po tlaga na Yun mga parents Yun mag encourage at magturo sa mga kids nila ng tamang paghuhugas ng kamay, Yun hindi basta basta Lang po. Kelangan din ng tamang hand soap sa paghuhugas like Safeguard that kills 99.9 of germs. Perfect partner po tlaga eto sa panahon ngayon. ☺️
Maganda po talaga tong paalala nila ann at ruffa sa lahat ng magulang naturuan ng proper hand wash ang mga anak natin upang malayo ito sa germs or bacteria na mga hinahawakan nila basta basta… Dapat talaga matututo ang mga anak natin habang bata palang upang hanggang sa pagtanda bitbit nila ang pagiging Malinis sa katawan at maituturo din nila ito sa pamilya nila
Kailangan PO talaga maghugas palagi ng kamay safehandwashing with Safeguard,dati ganun din po ako konting hugas pwede na Pero noong napanood ko yung #Safewash movement,talagang safehandwashing na talaga ginagawa naming mag asawa at tinuturuan ko di ang mga kids.
Yes agree,we should change the way we wash,sa panahon ngayon di na applicable Yung salitang “pwede na yan”..and I believe we should choose the right product too,to achieve a cleaner hands.
safeguard ang kinalakihan kong brand ng sabon at talaga namang subok na namin ito sa pag puksa ng mga germs and habang tuamatagal ng improve pa ito…ngaun my b odywash na😊 at hand sanitizer…nice❤️
dapat tlga ugaliin ntn maghugas ng kamay at bgumamit ng safeguard pra iwas sa germs at viruses
Super agree ako kay Mommy Rufa and Mommy Anne. Para sa akin maghugas ng kamay maigi. Dapat lahat ng sulok na hugasan hindi lang ng tubig dapat may sabon na Safeguard.
Even before the pandemic, subok na talaga ng family ko ang Safeguard. Kala ko din dati ok na yung basta mabasa yung hands mo and soap ng onti good na. But this pandemic has taught me and my children a lot. I have a toddler and kids which is pag enjoy ang playtime, nakakalimutan na ang do’s and dont syempre lalo na kung kasagsagan sila ng playtime with their playmates. After playing, i make sure they will wash their hands properly. Just to make it more enjoyable while handwashing, i let them sing “Happy birthday” song while doing the proper handwashing and afterwards sanitize with alcohol. Sa panahon ngayon embracing the new normal is hard mabuti na lang mga bata pa sila, habang maaga pwede pa turuan pero gaya nga ng sinabi step by step, kakayanin naten.
Ang #SafeWash rule ko ay laging maghugas ng kamay for 20 seconds using Safeguard Pure White 🙂 .. Trusted brand na ito simula pa noon at hanggang ngayon , tiwala akong germ free ang kamay ng aking pamilya kapag Safeguard ang gamit nila . Very affordable kaya hindi masakit sa bulsa ,sa panahon ngayon kaylangan na talaga nating mag doble ingat at linis sa katawan lalo na kung galing sa labas ng bahay ,hindi na pwede yung simpleng punas lang tapos na . Sabi nga ng anak ko Happy Birthday song daw 🙂 para mas ganahan siya lalo sa paghuhugas ng mga kamay .
Nice campaign ms anne and rufa dapat tlga laging malinis ang kamay ng mga kids para sa cleanliness #SafeWash with safeguard 💙😊
nakakatuwa kahit mismo mga celebrities ay aware na turuan habang bata sa paghuhugas ng kamay. Dapat talaga kapag kalinisan may katuwang ka, thanks to Safeguard nung nag ka Covid seriously balik gamit ulit kami ng Safeguard at tinuturuan ko ang mga anak ko na kanta sila ng birthday song at pati singit singit at hanggang braso ang huhugasan. maigi na ang nag iingat. mahirap magkasakit at affordable naman ang Safeguard
Safeguard protect our family with 99.9%, by proper hand washing it help us to keep healthy and stop the spread of bacteria & viruses. We also use safeguard since Nagkapamilya ako❤️❤️
we use safeguard all the time we wash our hAnds, we feel safer kasi trusted and number 1 brand talaga to.
Buti pa si Fred D Germ bumabalik after seconds lng, eh ang jowa mo? Iniwan kana! Hahaha joke! Seriously speaking, dapat talaga sineseryoso ang paghuhugas ng kamay. Di pwedeng pwede na! From time to time dapat hand wash, pero time to time din, bumabalik si germ😑. Kaya dapat ang gamit na pang hand washing is yung mapoprotektahan ang kamay sa pabalik balik na germs. Para safewash, Safeguard lang😊.
Its a must po talaga mag hand wash lalo na po sa panahon natin ngaun.. 👍 kaya the best po talaga itong si Safeguard dahil talagang tinatanggal niya po ang germs..
Mula noon hanggang ngayon family trusted brand soap na talaga namin ang safeguard.Sigurado kasi kami na dito talagang protected and secured and buong pamilya sa mga germs at viruses na nagkalat sa paligid.
totoo yan Mamu thankful nga ako sa video nila about FRED D’ GERM kasi dahil don hinde ko na kailangang paalalahanan ang anak ko to wash hands within 20 seconds siya na talaga nagsasabi kasi ayaw niya daw makita si FRED 😅 yes to #SafeWash for #SafePhilippines say goodbye to germs