As Philippines adjusts to the new normal, it is important for children to develop smarter and stronger immune systems to keep them protected, especially as they start embarking on adventures outside their home.
Reckitt Benckiser (RB), the global leader in health and hygiene, and Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, have joined forces for a three-day Super Brand Day on 28-30 July for Enfagrow A+ Four milk formula. The online event will provide Shopee customers with greater value such as exclusive deals and promotions, exciting vouchers, and gifts with purchase, ensuring moms can continue giving the best to their little Adventure-Ready Heroes.
Ms Aleli Arcilla, General Manager of Reckitt Benckiser Health Philippines, said, “As a global leader in health and hygiene, we are committed to helping the local community grow up safe and healthy. This also means giving mothers the extra reassurance as they continue being a superhero protector to their children, who are just about to start exploring the outside world again. We are honored to partner with Shopee and tap into their extensive user base to reach a wide audience of parents and help them fortify their children’s development with expert nutrition.”
Ms Ruoshan Tao, Head of Marketing at Shopee, said, “As families transit from their homes back to work and school, keeping their children safe and protected are key priorities. By merging Reckitt Benckiser’s strong portfolio of children products and our wealth of insights on online shoppers’ behaviour and preferences, we co-created this campaign to better serve our users. Through this partnership, we can tap on Reckitt Benckiser’s expertise and strengthen our offerings, further unlocking more choices and value for our users. The satisfaction of our users remains our top priority and this partnership builds on our continued effort in ensuring consumer demand for important and essential items are met.”
Some of the deals include:
- Up to 35% off on Enfagrow A+ Four and Enfamama
- Super gifts with purchase that include learning toys with every purchase of Enfagrow A+ Four 1.8kg x 2, 2.4 kg x 2 and 3.6kg x 2
Download the Shopee app free on the App Store or Google Play Store.
About Reckitt Benckiser
RB is a global leading consumer health, hygiene, and nutrition company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition to the fundamentals of a hygienic home, our global brands help people live healthier, happier lives. RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 RB employees worldwide.