In a bid to be the pioneer in providing rice topping mix in the Philippines, AJINOMOTO PHILIPPINES CORPORATION (APC) launched AJI SAVOR on Rice in a press conference in Bonifacio Global City, Taguig. AJI SAVOR ON RICE is a delicious and affordable way to add calcium to one’s diet. Inspired by Japanese Furikake, this product contains a blend of ready-to-eat dried umami food ingredients, like malunggay leaves, toasted sesame seeds, and meaty beef or chicken flavored granules that are used to season rice. Each pack can be conveniently sprinkled and mixed in a cup of rice.
Kuya “Omurice” Sawa, a Japanese who went viral for selling omurice or fried rice omelet to help street children, was invited to co-host the event. Kuya san talked about the popularity of Furikake among Japanese children and his excitement about the launch of AJI SAVOR™ in the local market.
Since rice is a staple food in the Philippines, this product hopes to add more calcium to the diet of Filipinos. In its 8th National Nutrition Survey, the Food and Nutrition Research Institute recorded high inadequacies of calcium intake across all age groups. However, this is particularly alarming for the younger population since calcium is one of the key nutrients required for proper growth and development. AJI SAVOR™ contains 385mg of calcium, which is comparable to the calcium you get in drinking a glass of milk.
Young celebrity endorsers, Chunsa Jung, Sophia Reola, and Marco Masa are present during the JPOP and Kyaraben (Character Bento) Party organized by Ajinomoto. They led everyone to dance to the beat of the new AJI SAVOR™ jingle featured in the product’s TV Commercial. The jingle made use of the catchy PPAP (Pen-Pineapple-Apple-Pen) tune popularized by Japanese comedian Daimaou Kosaka. One of the event highlights is the Kyaraben boxed-lunch making activity where media guest and their children joined Ajinomoto’s Culinary Nutrition team in making delicious meals that are a feast to both the eyes and the tongue.
As a food company, Ajinomoto utilizes its technical expertise to enhance the quality of life of Filipinos by offering delicious, safe and quality food products and promoting proper nutrition and a healthy lifestyle.
The Ajinomoto Group is a global company with specialties in the business of food and amino acids, guided by our leading-edge bioscience and fine chemical technologies.
Based on the corporate message “Eat Well, Live Well.”, we have been scientifically pursuing the possibilities of amino acids in supporting the healthy lives of people all around the world. We aim for future growth and continuous contribution to greater wellness by creating value through sustainable and innovative solutions for communities and society. The Ajinomoto Group has offices in 35 countries and regions and sells products in more than 130 countries and regions. In fiscal 2018, sales were 1.1274 trillion yen(10.1 billion U.S. dollars). To learn more, visit www.ajinomoto.com.