The Bank of the Philippine Islands (BPI) today formally opened its biggest flagship branch in Norther Metro Manila to date—the BPI Shangrila-Shaw branch and Preferred Center in Mandaluyong City, as it marks 168 years of building a better Philippines.
The new flagship branch follows the design of BPI’s other flagship branches in Ayala Insular and Makati Stock Exchange. BPI Shangri-la Shaw showcases the most modern and innovative designs that will complement the Bank’s aim to provide trusted financial advice, and seamless and convenient client experience.
“This new flagship branch, like similar ones in Metro Manila, represents how technology and brick and mortar can be combined to enhance the customer experience. Today’s Filipino customer wants and deserves more, and a modern branch like this one is one way that we can respond,” said President and CEO Cezar P. Consing.
Shangri-la Plaza is a prime spot located in the heart of Mandaluyong and Ortigas, which is why it was chosen as the location of Northern Metro Manila’s first and biggest flagship branch. Mandaluyong and Ortigas are two of the biggest central business districts in the country. The St. Francis Shaw branch was relocated and named BPI Shangri-la Shaw when the site of the old branch was sold to Shangri-la.
The branch is the first in Metro Manila to stay open seven days a week, from Mondays to Sundays.
Enhanced customer experience
BPI Shangri-la Shaw houses the first multi-purpose Preferred Center, a venue for client engagement activities with facilities that enhance the experience and deliver convenience and value to clients.
With this latest branch feature, BPI reinforces its commitment to enhancing overall customer experience, both online and offline by providing easy access to relevant financial solutions for every Filipino.
“The two-floor multi-purpose events venue located in the branch’s Preferred Center is what makes BPI Shangri-la Shaw unique compared to the other flagship branches,” said Rally Jereza, Division Head for Northern Metro Manila Branches.
In line with its digitalization efforts, BPI also added an interactive self-service screen in the new branch. A large video wall also displays informational videos for clients.
“Digitalization is about enhancing the client experience. This requires that we make the experience of our clients seamless as they move from physical branches to our digital channels, such as the mobile app and website. Our digital transformation journey allows for an omnichannel experience, with clients being able to start a transaction in one channel, and complete it in another,” explained Jereza.
As for the overall branch design, the Bank drew inspiration from the map of the Philippines. The irregularly shaped ottoman seats at the center of the room represent the Philippine archipelago. The swirling lights in the ceiling evoke images of the Philippine climate and the ever-changing winds that sweep over the country.
BPI hopes to build a better Philippines by providing easy and convenient access to relevant financial and enhance the overall customer experience in both online and offline channels.