Clothes age too, not just your skin and body. If you’re keen on taking care of your skin, then why not do the same with your clothes? You can save a lot of money because you don’t have to buy new clothes often, you can just mix and match. With the new Comfort Care Detergent and Fabric Conditioner, you can avoid or delay the 5 signs of clothes aging which are: Bobbling, Shape Loss, Roughness, Color Fading, and Yellowness.
With clothes care and aging in mind, it really matters which laundry cleaning products you use. Of course, it’s up to you and your budget but to give you an idea on how Comfort Care Detergent and Fabric Conditioner works, please read on.

A few weeks ago, we saw some of Manila’s most fashionable personalities like Sarah Lahbati, Janine Gutierrez, Rajo Laurel, Daryl Chang, and Laureen Uy posting about how they can now confidently wear and style their favorite pieces over and over. Clothes are made to be worn and not kept in one’s closets to save for special occasions, after all.
During the launch, the newest fabric care brand in the Unilever portfolio created The Comfort Care Lounge. The most fashionable celebrities, stylists and media dropped by the interactive studio to learn more about how Comfort Care Detergent fights the five signs of clothes aging: color fading, shape loss, bobbling, yellowness, and roughness.

There were five studios to represent each of the five signs of clothes aging that served as IG-worthy content hubs and housed their respective demos. Attendees were even able to magnify different fabric swatches to prove Comfort’s efficacy through Fabric Analyzers.

The Comfort range is powered by two of the most superior technologies ever seen in the category.
Advanced Anti-Aging Technology
It prevents clothes from aging by caring for every fiber in clothing. It also prevents signs of wear out: pilling/bobbling (himulmol). In addition, it prevents ash residue that gets deposited into the fabric, which affects color vibrancy.
Advanced Triple Care Technology
It enhances the beauty of clothes, protecting them from color fading, fiber pilling (himulmol), and shape loss, ensuring smoother and softer-feels clothes.

When used together, Comfort’s Fabric cleaning products prevent clothes aging, while Comfort’s Fabric conditioning products maintain or bring clothes close to their original state.

Comfort is available in powder detergent, liquid detergent, fabric conditioner, detergent capsules, and dry wash spray, and in two variants: Glamour Care and Casual Care.
Follow @comfortphilippines on Instagram to learn more about how Comfort protects clothes fibers to fight the 5 signs of clothes aging. Comfort is now available in all leading supermarkets nationwide and online through Lazada and Shopee.
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