FWD Philippines Fearless in the Arctic Joyette Jopson
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FWD Philippines: “Fearless in the Arctic” campaign with Joyette Jopson

FWD Life Philippines, one of the fastest-growing insurers in the country, is pleased to announce FWD’s sponsorship of the “FWD North Pole Marathon” – which will be held on 9th April 2019 – for the third time. As a title sponsor for the ‘World’s Coolest Marathon’, FWD will also support this year’s representative to embrace the challenge at the extreme 89° latitude North.

In the FWD Philippines’ “Fearless in the Arctic” campaign event held last March 5th, Joyette Jopson was introduced as its representative. The 39-year-old Jopson has been joining local and international triathlon events for the last 13 years. She is a “Three-time Filipino Elite Champion” which comprises the following Ironman 70.3 Phil, Challenge Philippines, and XTERRA Philippines. Committed to continuing the recent trend of Filipina athletes succeeding in international sports competitions, Jopson has already started training for her North Pole challenge.

“As an FWD Financial Wealth Officer, I take to heart our mission to take care of our customers’ financial future and change the way people feel about insurance,” Jopson said. “I am truly grateful to have been chosen to represent FWD and the Philippines in the North Pole Marathon as this really will be a once-in-a-lifetime experience for me! Inspired by the FWD’s Get Ready to Live brand spirit, I will bring with me relentless courage and determination against the world’s harshest conditions as I aim to make my country proud.”

Joyette Jopson will be joined by FWD representative runners from Hong Kong, Japan, Vietnam, and Thailand, collectively called FWD Team Asia, as well as runners from around the world, in what is dubbed as one of the world’s most challenging and grueling sporting events.

FWD Philippines Joyette Jopson

“Joyette has rigorously trained in running, cycling, and swimming and has all the traits needed to succeed at the race,” FWD Life Philippines Head of Marketing Roche Vandenberghe said. “She also has the heart of a warrior—having won in several athletic competitions here and abroad—who plans to bring her courage and winning spirit to the 2019 FWD North Pole Marathon.”

“FWD is extremely proud to continue our support for this challenging and one-of-a-kind event, as it resonates our core values of empowering people to pursue their passions and explore a lifetime of limitless possibilities,” said FWD Life Philippines President and Chief Executive Officer Peter Grimes said. “Moreover, as a Pan-Asian insurer, we are a strong supporter of Asian achievement, endurance, and excellence. We chose Joyette as the Philippines’ representative to the FWD North Pole Marathon this year because of her indomitable spirit, something that will help her conquer the North Pole. As the first Filipina who is set to conquer the marathon, she will proudly bring both FWD and Filipino Pride to the world stage. Joyette Jopson has broken her own barriers as a triathlete, competing with the most experienced athletes in the world, and this is why we believe she is perfect to be the country’s representative this year”,

The FWD North Pole Marathon participants will be running on an ice sheet of 6 to 12 feet thick and above 12,000 feet of Arctic Ocean, literally on top of the world. They will be running a 42-kilometer path with an average temperature of negative 30 degrees centigrade, even going as low as negative 40 degrees centigrade at times.

FWD Philippines

What makes the marathon unique is that it is run on a small 4.22-kilometer (2.62-mile) loop about 10 times, over hard snow or ice. The marathon is recognized by the Association of International Marathons & Distance Races (AIMS) and is the only certified marathon that is run entirely on the frozen water of the Arctic Ocean.

The North Pole Marathon has also been recognized by Guinness World Records as the “Northernmost Marathon on Earth” and is generally considered one of the toughest marathons ever because the runners do not only contend with their own physical limitations, but also with the freezing temperature, the biting wind, and the snow-filled path.

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