SM Cares partnered with the Department of Health (DOH) and SM City North Edsa for Breast Cancer Awareness Month and held Power in Pink. The advocacy aimed to unify all groups nationwide to strengthen their network in raising awareness, early detection, and early intervention in the fight against breast cancer.
With the theme “United we fight!”, attendees were comprised of different national support groups, doctors, families and friends of breast cancer advocacy supporters. The project aims to unify all groups nationwide to strengthen their network in raising awareness, early detection, and early intervention in the fight against breast cancer.
“As October is known as Breast Cancer Awareness Month, SM Cares has been unwavering in spreading awareness about breast cancer. Earlier this month, we held Pink Ribbon Day, and today, Power in Pink. We remain persistent in reaching out and strengthening Filipino women around the country by letting them know that there is nothing to fear. The earlier you detect it (breast cancer), the faster it can be cured.” said Berna Velasco, program director for SM Cares Program on Women and Breastfeeding, during the event held at the Skydome of SM City North EDSA.
Free clinical breast examinations by volunteer doctors were conducted. Power in Pink also featured a mall walkathon, introduction of all support groups and a lay forum, “Breast Cancer 101.”
SM Cares makes it a point to support women in communities where they are present. Some of their programs include program on Persons with Disabilities, Children and Youth, Women and Breastfeeding Mothers, Environment Sustainability, Senior Citizens, and Overseas Filipino Workers (Global Pinoy). Breastfeeding stations across all SM Supermalls nationwide are provided as part of its program to allow mothers the convenience and freedom in nourishing their babies.
Through Power in Pink, SM Cares looks forward to strengthening partnerships with various government and non-government organizations in advancing the advocacy for women and the fight against breast cancer.
To know more about SM Cares, please visit www.smcares.com.ph, www.facebook.com/OfficialSMCares or email firstname.lastname@example.org.