There’s a chicken brand in the market which I recently discovered that’s boasting of a 100% free from hormones, antibiotics, and chemicals! It’s possible but a bit higher-priced than regular chickens. But then, if you’re on the road to a healthy lifestyle, or would want to give your family not just the best, but a health-giving alternative, you should definitely try Pamora Chicken! It’s actually not so new because it’s been in select supermarkets for many years, just that we’re used to buying/seeing local chicken brands whether in the wet market or groceries. Now at least, you have a new choice, a new brand to check out!
Philippine National Standards (PNS) for organic poultry requires only a minimum of 70 days for the chickens to grow. Pamora follows the French Label Rouge standards and grows their Premium chicken (1 to 1.850 kg) for a minimum of 81 days, sometimes up to 100. They do not inject hormones and other chemicals to rush the growing process. “We allow the body of the chicken to develop naturally so when you eat free-range chicken, you’ll notice that the bones are stronger and do not easily break,” points out Tina Morados, General Manager of Pamora Farm, Inc.
The birds are grown with feed intake designed for free-range chickens. To boost the immune system of the chickens, they use herbal concoctions from organic herbs and plants found in their farm in Barangay Garreta, Pidigan, Abra, such as oregano, ginger, chili, lemongrass, and kakawate. They also use charcoal powder. “These prevent them from getting sick, thus eliminating the need for synthetic veterinary medicines,” rationalizes Tina.
Pamora chickens are brooded from day 1 to 21, depending on the weather or season, sometimes a week longer or a week shorter. Afterward, the chickens are set free and allowed to follow their natural instincts. “We grow the chickens the way a chicken normally should, scratching the ground to find food, to access natural vitamins, minerals and other nutrients available in the grass, insects, and from the soil. They are left roaming in the open – they run, they fight, they exercise,” describes Tina. This results in chicken meat that is firm. Real free-range chickens have only 8 to 10% fat content versus 19 to 29% in commercial chicken. “And they’re also more flavorful because they eat more herbs and grass during the growing stages. You don’t need to use artificial flavorings like chicken cubes when cooking,” says Tina.
Pamora Farm is the first to invest in the free-range poultry industry. The company is the only one in the country which passed the National Meat Inspection Services (NMIS) accredited “AA” Poultry Dressing Plant in the Cordillera region and the only dressing plant in the Philippines that caters exclusively to free-range chickens, using air-dry chilling process that is compliant with the EU standards on poultry dressing facilities. “We chose air-dry chilling because we don’t want to use the water chilling process where the chickens are soaked in iced-water with chlorine for 2 to 3 hours. Air-dry chilling maintains the freshness, meat quality, and taste of the chicken, and no water is absorbed by the chicken. Meaning, what we get is 100% chicken meat,” emphasizes Tina. “There is no water added in the meat of our chicken. Pamora free-range chicken will not shrink during cooking because it is air-chilled therefore does not retain water”.
Pamora’s product line includes whole dressed chicken in different sizes (400-600 g Coquelet, 650-850 g Spring chicken, 1–1.850 kg Premium chicken, 2 kg up Capon, 1.8 kg up Poularde), choice cuts (breast, legs, bone-in thighs, boneless thighs, wings, wing-lollipop, and chicken oyster), eggs, chicken burger, chicken nuggets, and chicken tocino.
The dressing plant is also complete with blast freezing equipment and cold storage. Pamora’s whole dressed chickens are vacuum-packed while the choice cuts are Individually Quick-Frozen (IQF). “This way, you do not need to thaw the whole pack if you just need one or two pieces of the chicken parts. We pack them in resealable bags – easy to open and close and store back in your freezer, the bags are reusable too,” explains Tina.
Here are some of the dishes served using Pamora 100% free-range chickens:
Top: PAMORA CHICKEN OYSTER SATAY – Bbq satay style with peanut sauce.
I had about 5 servings of the bbq satay because it was so good! The chicken bites were cooked in perfect tenderness and though served in the afternoon, can go great with cocktails or beer. I was looking for plain rice hahaha
Top left: POACHED PAMORA EGG – gently poached egg, blanched asparagus, truffle oil, sea salt
Easily became my fave! It wasn’t “malansa” at all. I just can’t pinpoint it, but there’s something about the egg itself. Perhaps because it’s organic 🙂
Below left: PAMORA CHICKEN SLIDERS – Chicken burger patty, soft bun, miso aioli.
A different take on burgers for those looking for a healthy alternative. Soft, easy to chew, very “malinamnam”.
Below right: PAMORA CHICKEN LOLLIPOP – Black tea smoked chicken wing lollipop, fried crispy.
My kids will definitely love this and can finish the whole plate! Again, meat tenderness was perfect!
Pamora Farm is a Filipino–European venture which started to raise free-range chicken in the year 2000, in just 1,000 square meters of land. Initially, the objective was for their families to have their our own source of organically grown chicken. Then other relatives and friends got wind of what they were doing and started ordering. This customer base grew to friends of friends, including foreign residents in Manila who had tasted the Pamora free-range chicken. The name, Pamora was derived from the combination of their family names, PApillon and MORAdos.
Pamora also sells paté which are creations of Gérard Papillon using old fashion recipes from his grandmother Jeanne Papillon. The paté is available in six variants: Chicken Liver, Chicken Breast, and Liver, Chicken Gizzard, Chicken Liver and Gizzard, Chicken Breast, Chicken Breast, and Gizzard.
Pamora chicken is served at James & Daughters by Le Jardin (BGC), Sagana Restaurant (BGC), Guidivilla Inc. (Alabang), The Peninsula Manila Hotel (Makati), City Of Dreams, Novotel Manila, Element Boutique Hotel, Marriott Hotel, Makati Shangri-La Hotel.
You can buy Pamora products at Santis Delicatessen (Makati City/ Timog, Quezon City/ San Juan City/ Ortigas, Pasig City/ BGC-Taguig/ Alabang-Zapote/ Sta. Rosa, Laguna/ Silang, Cavite/ Twin Lakes, Batangas), Terry’s Bistro and Gourmet Store (Pasong Tamo, Makati/ Salcedo Village, Makati/ Podium, Ortigas, Pasig City), Echostore (Serendra, BGC, Taguig City / Salcedo Village, Makati/ Centris Walk, Quezon Ave., QC), Jojiberry (Mother Ignacia, QC), Real Food (Molito, Alabang), L’Epicerie Gourmande (Festival Supermall), Billie O’ Naire Corp (Ayala Alabang Village), Mother Earth Deli Basket (Baguio), Rustan’s Supermarket (Makati, Greenbelt, Paseo de Roxas, Century, Alphaland, Uptown Mall BGC, Magallanes, P. Guevarra, Shangri-La Mall, Katipunan, Corinthian Gardens, Gateway Mall, Tomas Morato, The Grove, Evia Lifestyle Center, Ayala Alabang) and Marketplace By Rustan’s (Power Plant Mall, BGC, San Antonio Plaza Arcade, Connecticut). Or order online through gerald.ph and honestbee.ph. You can also visit their stall at the Ayala Alabang Village Saturday Market.
For more information, you may log on to www.pamorafarm.com, call (02) 257-6834 to 35/ (0917) 537-5639 / (0917) 591-7391 / (0918) 872-6672, email firstname.lastname@example.org / email@example.com or follow them on social media: @pamorafarminc on Facebook, @pamora.farms on Instagram, @pamorafarm on Twitter.