Health Personal Health

#GabayGenerika Caring for the Filipino Family

Generika is the go to drugstore of the “masa” but nowadays even those who belong to the AB market purchase their medicines at any nearby outlet. Of course people are aware that generic medicines are way more cheaper than branded ones. Also, it doesn’t mean that if it’s generic, it means low quality. I’ve proven this a lot of times, besides more doctors are now prescribing or giving options to patients specially if they see that some simply can’t afford.

Generika Drugstore

Generika Drugstore is driven by an enduring social purpose: To help create a nation where every family can afford their basic healthcare needs. It is a mission that began thirteen years ago, when they were among the pioneers in the Philippines’ generics industry. Today, they have over 630 stores nationwide that continue to provide Filipinos with safe, high-quality, and affordable generic medicines. Now that Generika is part of Ayala Healthcare Holdings Inc., they have the bolstered capacity to provide even better healthcare services to the Filipino people.

Gabay Generika

Mr. Ted Ferrer – Generika President, Mr. Jay Ferrer – Generika Vice President for Operations, Atty. Josette Abarca – Generika Vice President for Finance and Administration, Mr. Paolo Borromeo – Head of Corporate Strategy and Development of Ayala Corporation, Mr. Michael Montelibano – Director of Ayala Health, and Ms. Beia Lat-ay – Head of Strategy and Business Development of Ayala Health

Gabay Generika is Generika Drugstore’s beating heart. It is the philosophy behind every single thing that the company does. It is embodied by the passion of their pharmacists who only seek to guide and assist their customers. Their pharmacists do not just dispense drugs, they provide customers with expert advice.

At its core, Gabay Generika is a new line of value-adding PLUS services that include free blood pressure monitoring, affordable mobile laboratory offerings, and blood sugar testing. But the most important aspect of Gabay Generika is the Gamot Guide – a printed reminder for customers to help them understand how to better take their medicine. Combined with free patient consultations, customers will be equipped with all the information they need to safely and effectively use their medications.

Generika Drugstore Plus Services

This passion for patient well-being is best exemplified by Generika’s own Actimed brand. This line of generic medications is of the highest quality and is sourced only from reputable manufacturers here and abroad. With all their drugs passing Current Good Manufacturing Practice (CGMP) standards, the generics they offer are guaranteed to be safe and as effective as their branded counterparts. Moving forward, Actimed will soon include wellness and nutraceutical products such as probiotics and health supplements all at a price point more affordable that what is currently available in the market.

Generika’s advocacies for better healthcare extends with MEDPadala, an innovative digital service that can help Filipinos from across the globe provide for their family’s healthcare needs. Through a web platform, gift certificates can be purchased and sent via SMS or email. This is especially helpful for Overseas Filipino Workers who want to ensure that their relatives have ample budget for medicine. The gift certificates are also available in every Generika outlet, and via partners such as LBC, Ventaja PayRemit, PayVenue, Ayannah, Beam and Go, and many more.

In the next four to five years, Generika Drugstore aims to have over 1,000 outlets in the country. With Gabay Generika serving as a strong anchor for better public service, MEDPadala as a means to improve access to medication, and Actimed as an expanding line of quality generics, more Filipinos can now improve their overall well-being. On the 31st of August 2016 at Fairmont Makati, Generika showcased to the media these value-adding PLUS services while highlighting how they can uplift Filipino lives. It was attended by Generika and Ayala Executives who presented their vision for Generika, focusing on its continued advocacy for accessible healthcare products and services.

To know more about Medpadala, simply visit For more information about Generika Drugstore and Gabay Generika, you may go to

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