Placing hair in the spotlight with their latest campaign, Watsons continues to be the go-to destination for Filipinos for all things hair, offering the widest range of hair care solutions—from everyday essentials to premium finds, and everything in between. Whether shoppers are looking for shampoos, conditioners, hair color, styling products, or electrical tools, the health and beauty retailer has them covered.
This July, Watsons stepped up the game with its Flip It, Flaunt It Campaign through an exciting event at the SM Mall of Asia Main Atrium. Held from July 14 to 20, 2025, the campaign brought hair transformation to life through immersive hair lounges that offered free hair color applications, professional styling, and personalized scalp and hair analysis, in partnership with Parlon.
The event also served as a bold move for Watsons to educate and empower its customers to choose the right products based on their hair type and concerns. With so many Filipinos dealing with dryness, breakage, and damage, the brand made it easier to find real solutions that deliver real results.
The week-long event showcased a curated hair care line-up, including trusted names like Urban Care, Mise en Scene, L’Oréal, Naturals by Watsons, Dove, Tsubaki, Fino, Head & Shoulders, Pantene, and more hair care brands. Customers were also introduced to exciting new products available exclusively at Watsons, further highlighting its commitment to offering transformative hair solutions all in one place.
The hair affair didn’t stop at the event. Watsons also rolled out Hair Chair Stories, a content series that brings real advice to real people. Hosted by dermatologist Dr. Jarische Lao-Ang (@dermamaph), celebrity hairstylist Dominic Mangat (@hairsetbydoms), and Watsons Beauty Advisor Rachel Samon, the series tackles everyday hair issues like dandruff, coloring upkeep, curly hair care, and more. These stories are now live on Watsons’ Instagram and TikTok pages, creating a platform where beauty meets guidance.
Shoppers are also encouraged to visit any of its stores nationwide or download the app available on the App Store or Google Play to unlock exclusive deals on hair care products. Watsons Club Members enjoy up to 50% OFF, Buy 1 Take 1, gifts with purchase, and access to events.
New Watsons App user can also get ₱100 off their first transaction with a minimum spend of ₱1,200. Thanks to convenient services such as click & collect and express delivery, flipping and flaunting their best hair has never been easier.
Your hair does more than just complete your look—it’s a reflection of your story, your strength, and your individuality. Watsons is here to help you wear it with confidence.
About Watsons Philippines:
Watsons is the flagship health and beauty brand of A.S. Watson Group, the world’s largest international health and beauty retailer. Today, the company operates in over 16,900 stores across 12 retail brands in 30 markets, employing 130,000 people globally.
In 2002, AS Watson Group joined hands with SM, the Philippines’ leading shopping mall developer. The partners brought about the first Watsons stores in SM Megamall and The Podium (Ortigas) and has since seen rapid growth. Today, Watsons operates more than 1,165 stores in the Philippines (as of January 2025).
Watsons strives to ensure that its customers get the best value for their money through monthly promotions, special offers, and continuous consumer marketing programs. Each Watsons store houses nothing but the best brands from top manufacturers all over the world and also carries its own competitively priced, high-quality private labels and brands. With more than 1000 brands ranging from medicines, cosmetics, and fragrances to personal care items and general merchandise, Watsons Your Personal Store delivers only the best health, wellness, and beauty solutions to each and every customer.
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