This Women’s Month, SM Mall of Asia (MOA) launched BEAUTYVERSE — an immersive beauty playground with an exciting lineup of activities that celebrated femininity, empowerment, and self-expression. SM MOA hosted for beauty lovers a kick-off event last March 8, 2025, at the Main Mall Atrium for the BEAUTYVERSE Fair, which opened to the public after.
Beauty Like Never Before
The BEAUTYVERSE launch event included activities designed to inspire and indulge:
● Beauty Talk with Belle Rodolfo – Beauty editor and content creator Belle Rodolfo will share her journey of staying true to herself, what it’s like growing up “morena”, supporting other creatives, and taking connections offline.
● Masterclass with the “Mother of all Makeup Artists” and GRWM Cosmetics – Renowned makeup artist Ting Duque will give insider beauty tricks in a special masterclass sponsored by GRWM Cosmetics.
● The BEAUTYVERSE Passport Experience – Guests will collect memories as they explore the space with their own BEAUTYVERSE Passport. There will be fun interactive experiences like the Charms Bar and Bag Tag station, where they can create personalized keepsakes.
● Sweet Indulgences – Aside from beauty treats, SM MOA will also serve up coffee and croissants from the famous Cebu-based 5G Coffeehouse, desserts from Pinkberry Yogurt and Mochi Creme, and delightful bites at the Graeze Charcuterie Wall.
A Beauty Haven with Your Favorite Brands
SM Mall of Asia brought together some of the most sought-after beauty brands that champion self-expression and confidence at the BEAUTYVERSE Fair.
Elevate your beauty routine with the hottest products from Absidy, Barenbliss, BLK, GRWM, Happy Skin, Ready Set Glow, The Kind Collective, and Vice Cosmetics and trends, all in one place! Immerse yourself in a world where beauty is playful, limitless, and uniquely yours.
And while indulging in a beauty shopping spree, why not take a moment to relax and unwind? Connect with friends, and fellow beauty enthusiasts, or simply treat yourself to a break with a delicious cup of coffee and pastry from the 5G Coffeehouse, the famous croissant haven from Cebu. Available exclusively throughout the fair, savor their selection of freshly brewed coffee paired with mouthwatering pastries that are as irresistible as your new beauty products!
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