Homebased businesses are booming as a movement, led mostly by resourceful mothers who are taking opportunities to earn extra income while they take care of their families.
As more people stay at home to keep safe, ordering online has become the norm. Having an online presence helps move goods to more people and a growing community of online sellers enjoy the ease of transactions through many digital platforms that are already available. All it takes is a strong connection via a reliable provider such as PLDT Home and a willingness to work hard at building a business from home.
The power of connections Two inventive, yet practical or madiskarte moms who are harnessing the power of strong connections are Vanna Reyes, an entrepreneur and online influencer who also helps other businesses boost their sales, and Vania Edralin, a talent manager who launched her baking business during the community quarantine. Both are moms who are balancing home life and their side hustles that are supported by the strong connections provided by PLDT at Home.
“The pandemic has had a big impact on mommies,” Vanna notes. Aside from the fact that they now have to contend with their children’s online classes on top of managing the household, there is also uncertainty over the future as many households are affected by the loss of income. This is why Vanna supports many moms in the community that she joins, not only by highlighting the products that she likes but also by giving moral support.
Vanna describes herself as an “accidental seller”, with her business starting out as a way to help entrepreneur friends. “I just promote things that I personally use, and moms who watch my videos start asking where they can buy the product as well,” she says.
Among the items Vanna sold were face masks, salt lamps, designer bags, and even children’s toys. “My story with the children’s toys is a funny one. A friend with a physical store in Divisoria told me that their stocks weren’t moving. To help out, I started posting their items online and they made huge sales even out of season. My friend who was so old-school has now started to migrate their business on selling platforms after realizing the importance of having an online presence.”
For her part, Vania was doing baking as a hobby before the pandemic hit. “My sister was the one who was really into baking, using our mom’s recipe for cinnamon buns. I tweaked that recipe to make smaller Cinnabites, and gave it away to family and friends, until I realized that there was no one doing the same thing. I offered it on an online selling group and it really took off,” she shares. From an initial capital of P10,000 that went to bulk procurement of ingredients, she was able to recover her investment within two months from baking only three times a week.
Online advantages
There are many opportunities to earn from a side hustle even through the pandemic, both Vanna and Vania attest. “There may be other sellers out there, offering the same thing or something similar to what you have, but there are also so many customers out there,” Vanna encourages. “The main differentiation would be how you reach your market. Some moms will have live selling programs, some will offer their products on different platforms. What is important is that you find your niche.”
Vania, who tried selling clothes at a bazaar notes the difference. “You don’t need to spend so much on a space, and there is no need to transport all your goods to a certain location. It is easier to do business online. You can even target your audience by choosing a location for your ads or by simply joining a neighborhood group.” She likewise encourages budding homepreneurs to learn new skills such as taking videos or editing photos, and making ad layouts that would attract more customers.
To support all these transactions, one should have a stable internet connection such as PLDT Home. Both moms say this is crucial and enables businesses to provide good customer service, responding to queries and making transactions easy for customers, and having reliable payment and delivery options. “If you don’t answer inquiries right away, that would mean loss of business,” Vanna advises.
It all boils down to “sipag at tiyaga” (diligence and perseverance), both moms say. There many side hustles that are available to home-based moms, from creating your own products, to drop shipping or being a reseller. “Diskarte ng mga Pinoy, walang katulad (there’s nothing like the resourcefulness and strategy of Pinoys),” Vanna says. Vania agrees and adds, “If you’re a mom, you’ll do anything and everything for your family. That is the driving force of madiskarte moms, love for their family.”
With a reliable and powerful internet connection at home, homepreneurs can take their business goals to the next level. To know more about how you can rediscover opportunities for an in-home business, watch this video from PLDT Home.
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This is so inspiring! Pandemic affects most of us especially mothers who supported their family that’s why being “madiskarte” is the new trend now. Many mommies started their online business and a reliable and powerful internet connection at home is indeed needed to take their business goals to the next level. ❤
Sa panahon natin ngayon kailangan talaga na maging masipag tayo at maabilidad .. Lalo na at pumapatok ang online selling at marami sa ating mga kababayan ang umaasenso dahil dito .. Kaagapay nito ang malakas na internet tulad ng PLDT , mas madali na ang pag oonline selling .
tama po mommy, walang tatalo sa mommy na madiskarte sa buhay, kapag nanay ka kase lahat po tlaga gagawin mo para lang sa pamilya mo 😊
Boom na boom po talaga ang online selling at mas lalong naging patok po nung nagaroon ng pandemya at ang lahat ng tao nasa loob ng bahay at gadgets at internet ang kasama ngaun.. kaya talagang magandang side hustle po talaga ngaun ang online selling at para talagang mas maayos at maganda ang pasok ng mga customer eh dapat maganda ang connection at perfect po itong si PLDT para sa mga online business.. napakalaking tulong po talaga ng pagkakaroon ng side hustle para sa pamilya..
Very important din po talaga sa business yung may stable internet connection like PLDT so reliable.
Agree mamu, simula po nun nagkapandemic at nag lockdown po madami na pong mga online seller ang nagsilabasan sa internet. Indemand po eto ngayon kasi most of the people po talga takot sila lumabas ng bahay Kaya umoorder nalang po sila Tru online ng food or mga basic essentials po nila. And being an online seller maganda po tlaga na strong Yun internet connection natin hindi Lang po kasi pang online selling but so for online schooling po ng mga kids natin. Perfect po etong PLDT. 😊
Ang gandang extra income nitong diskarte ,must need natin ang mga extra income lalo na ngayon na holiday seasons tambak ang mga bills, at ang daming online shop na malaki ang savings.Thanks diskarte
. sa panahon ngayon napakahirap ng buhay kaya kailangan maging madiskarte tayo sa buhay . lahat gagawin para sa mga anak upang makaraos sa pang araw araw .
Tama po, kailangan natin sa panahon ngayon ang may side hustle, dapat marunong tayong dumiskarte sa buhay para may pangdadag budget sa bahay, buti nlng may PLDT Home prepaid wifi ako kaya mabilis na rin ako nakakaconnect 🥰😍
true yan Mamu although this pandemic gives us a lot of negativity still on the other hand it also opens a lot of oppurtunities dahil online na lahat madami talaga nagstick into social media posting then nauso si dropshipping thankful ako kasi nabigyan din ako ng opurtunity to test my skills almost a month pa lang nung nagsimula ako magdropshipping & I can say malaki talaga ang naitulong ng pagpopost online to gain more clients