Jollibee Christmas Campaign
Family Food Talk

Jollibee’s New Christmas Campaign: Sarap Kasama Ang Pamilya

The country’s beloved fast-food chain recently launched a new campaign in time for the Christmas season that reminds everyone that amid these trying times, being with family is one of the things that we ought to be most grateful for.

The new short film, done in collaboration with its creative agency McCann Worldgroup Philippines and directed by Pepe Diokno, tells a heart-warming story of gratitude, joy, and love for family as seen through the eyes of a child.  Using a real-life family as talents and with accompanying original song composition, Jollibee aims to convey that despite all that we are going through, our family will remain as our greatest source of joy.   

Jollibee Christmas Campaign


The film captures what a typical Pinoy household looks like in today’s new normal. Familiar scenes of parents working from home, students busy with online classes, and grandparents restricted to the confines of home.

But as the video progresses it also reveals to us another undeniable truth; that this pandemic also comes with a silver lining. This is the renewed appreciation and rediscovered joy for what is most important –the priceless quality time that we can now enjoy with our family. And as the approaching Christmas season will probably be celebrated in a more intimate and simpler way, the fact that it can be shared together with a whole, healthy, and happy family is something that people are and should continue to be most grateful for.


“It may be difficult to find joy in every day amid these trying times, and especially as we’re accustomed to festive gatherings during the Christmas season. But this period also reminded us to view what’s happening from the eyes of a child and treasure what we have in our lives right now   — it’s family, the love and joy we share, and the heart-warming support we provide one another,” said Jollibee Foods Corporation Philippines Country/Regional Marketing head and concurrent PH Marketing Head, Francis Flores.

Celebrate the warmth of family with Jollibee’s new video that you can watch on Jollibee Studios and the Jollibee Philippines official Facebook page.

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15 Comments

  1. yanpaladquisol17 says:

    Agree mas masaya talaga ang Pasko kapag kasama buong pamilya, kahit may pinagdadaanan Basta magkasama gumagaan Ang problema. ❤️❤️❤️

  2. Cherry Ann Saavedra says:

    True, hindi lang po talaga puro laro ang mga bata gusto din po nila ng kalarp at attention natin buong pamilya. Walang makakatumbas sa pamilyang magkakasama ngayong pasko <3

  3. andrheagonzales says:

    Wala ng mas sasaya pa pagkasama ang pamilya.Every joy bites mas mag eenjoy and maishashare ang love and support with jollibee .

  4. Lyka Mitra says:

    Ang ganda nga po nitong bagong short film ni Jollibee kase pianapakita po talaga kung ano tunay na nangyayari sa loob ng bahay ng pamilya ngaung may quarantine.. pinapakita rin po dito yung pagmamahalan ng pamilya kahit na busy ang isa’t isa sa mga ginagawa at nagkakaroon pa rin ng oras para magsalo salo sa hapag kainan..

  5. MA Del says:

    Ang ganda po ng Christmas campaign ng Jollibee,kahit dumaan tayo sa pandemic mas magpasalamat tayo dahil kasama natin araw araw ang pamilya natin.

  6. Nozid Faith says:

    Nakaka good vibes naman po itong new Jollibee’s Christmas Campaign : Sarap Kasama Ang Pamilya ….
    Ngayong may pandemya mas ma aappreciate natin ang ating mga pamilya 😊😊 After watching it bigla akong nag crave ng food from Jollibee ..
    Advance Merry Christmas Mamu 😊😊

  7. Criselda Benin says:

    Nagbuklod ang bawat pamilya sa panahon ng pandemya ❤️ super nakakatuwa yung song campaign ng Jollibee ❤️ at alam nang anak ko ang kanta❤️

  8. sosingerica says:

    Already watched this video of Jollibee mamu, nakakatouch po tlaga, minsan po tlaga mas gusto ng ating mga kids Yun makipaglaro po tayo saknila. And masaya din po tlaga pag kasama natin ang ating pamilya sa araw ng pasko kahit salat po tayo sa mga material na bagay. Wla PA din po tlagang sasaya sa buong pamilya. 😍😊

  9. Antoniette Sanchez David says:

    Ang ganda po talaga ng camping ni jollibee dahil masarap talaga kumain nito kapag buo at sama sama ang pamilya habang kumain nito dahil kay jollibee bida ang saya

  10. Gina Infante says:

    Subrang love nmn ng pamilya ko ang Jollibee everytime na lalabas kme Jollibee tlga pnta.

  11. Dhel Manog says:

    Ang ganda netong bagong christmas campaing ng Jollibee nakakatouch.True po kahit may pandemya tayong kinahaharap tuloy pa rin ang pasko at pinaka the best na regalo ay makasama ang buong pamilya.

  12. Laarni Sarol Tarray says:

    Thank you Jollibee.
    Yes kahit anong pagsubok sa buhay at bagyong nararanasan natin ngayon mas magiging makabuluhan at masaya pa rin ang pasko natin lahat basta kasama ang PAMILYA
    Bida ang Saya basta kasama ang Jollibee at Pamilya

  13. jennifer sarno cruz says:

    nice campaign…sa huli talaga family pang ang masasndalan natin

  14. maxgabpantino says:

    nice Jolibee you always makes us feel happy with your every meal tapos this advertisement is a great reminder that spending time with our family is the best gift & memory we can give our children thanks for this Jolibee sayo talaga BIDA ANG SAYA 😍😍😍😍

  15. Sara Lee Llamas says:

    Grabe nakakatouch yung video! Eto lage ko inaabangan sa Jollibee, they had a lots of videos before na mapapaluha ka talaga. This one really hit me so hard. Since we lost a family member last 3 months. It’s really hard to spend Christmas when your heart still aches.
    Still thankful though, Jollibee remind us that during this Pandemic, our family is the greatest source of joy.

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