Max's 75th Anniversary
Food Talk

Max’s Celebrates 75 years of Sarap-To-The-Bones

October 18, 2020, marks the 75th anniversary of Max’s Restaurant – a beloved culinary heritage brand. In a year that has seen unprecedented changes in the way we work, live, and eat, it is a remarkable milestone, nonetheless, that deserves to be celebrated. 

From its humble origins along Scout Tuazon in post-World War II Philippines – serving American troops delicious, tender, juicy, and crispy fried chicken – this once-simple cafe started by Maximo Gimenez and his niece Ruby Trota has since expanded into a global household name and a proud Filipino tradition, not just in the Philippines but across the United States, Canada, the Middle East, and Singapore. 

This coming Sunday, over 160 Max’s Restaurants will be celebrating this proud family legacy that continues to this day, led by the Trota and Fuentebella families.  

For 75 years, Max’s has consistently delighted customers near and far with honest-to-goodness food, anchored by its famous Sarap-To-The-Bones® Fried Chicken and renditions of classic local dishes that have long-established this homegrown success story as the flagship of Filipino culture and cuisine. Now, even as social distancing remains a top priority and staying at home is encouraged, “The House That Fried Chicken Built” continues to be there for every kind of family who comes together and celebrates their occasions, big and small—wherever, however, and whomever they choose to do it with. 

Max's 75th Anniversary

“2020 has certainly been an extraordinary year for us and if there’s one thing that we can take away from being around for 75 years, it is to stay true to our purpose,” said Mark De Joya, Operations & Marketing Director of Max’s Restaurant. “At Max’s, we stand by the promise that has driven us for the past 75 years and will continue to do so in the years ahead, here and across the globe: to bring families together.” 

In honor of this special occasion, Max’s is introducing a series of birthday that are sure to give customers a delightful experience, whether they choose to dine-in, takeout, or order for delivery. 

First up, families who dine-in on October 18 automatically get 75% OFF their regular Fried Chicken with every order of Max’s 75th Blowout Bundle that includes one Sinigang na Tiyan ng Bangus, Sizzling Tofu, and a regular Pancit Canton; priced at P957. What’s more, Max’s Rewards cardholders can enjoy the exclusive perk of having their favorite Fried Chicken for P75 ONLY. Talk about a truly Sarap-To-The-Bones® premium deal! These promos are valid for dine-in transactions only on October 18, 2020. Available in all stores nationwide. 

Prefer to enjoy your Max’s in the comfort of your own home? Well, with every order of the Max’s 75th Delivery Blowout Bundle (P1,324) that comes with one regular Fried Chicken, Sinigang na Tiyan ng Bangus, and Sizzling Tofu, simply add P75 to get your choice of Max’s 75 Specials – whether it’s a regular Pancit Canton, Lumpiang Shanghai or Sweet & Sour Fish Fillet. This promo is valid for delivery transactions only on October 18, 2020. Available in all stores nationwide. 

Max's 75th Anniversary Delivery

“As a show of appreciation to all our loyal customers for the past 75 years, we offer these special deals so they can join us in celebrating our anniversary. Looking ahead, we remain committed to being there for every kind of family in the moments they choose to come together and support it with our quality meals and exceptional service,” added De Joya. 

For more information, please Max’s official Facebook Page – Max’s Restaurant ( 

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  1. Lyka Mitra says:

    75 years in the making na po pala si Max’s at may pa blowout bundle deals at ang kanilang signature na fried chicken mabibili mo ng 75 pesos..

  2. Michelle Anne Tumulak says:

    Wow! very convenient na para mag order sa Max’s Mamu lalo na katakot pa din lumabas..

    1. Rosiel Bogñalos says:

      Wow very remarkable milestone, imagine 75years it deserves to be celebrated.

  3. sosingerica says:

    Wow Happy 75th anniversary Max’s restaurant. Super Saya at sarap naman ng kanilang birthday blowout bundle. And now pwede na syang Ipadeliver. And pwede din tayo umorder ng pancit canton, lumpiang Shanghai or sweet and spicy fish fillet just only add 75pesos. So nice po.😊

  4. Antoniette Sanchez David says:

    Wow sa ang mura naman ng idadagdag mo sa bundle promo ni max magiging sulit ito dahil sa sobrang sarap ng kanilang mga foods

  5. Claire Castillo says:

    Super Value 🥰 We love Max’s. Since naging manager sister ko dito lagi syang nag uuwi. Super lahat ng food nila

  6. at P75 makakatikim ka ulit ng Max’s na alam naman nating lahat na masarap at ang maganda dito meron ng delivery bundle na mag eenjoy for sure ang buong pamilya

  7. Bessie Ramos says:

    Happy 75th Years Max nkktuwa nman ang Laki ng discount 75% sarap kumain sa max ngaun

  8. Jeng Manalo says:

    Happy 75th years of sarap to the bones Max’s, sarap talaga kumain jan walang kapantay yung linamnam at lambot ng Chicken nila un talaga yung hinahanap hanap ko yung kakaibang lasa nung manok at lutong na sa kanila mo lang talaga matitikman

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