As a small business, it’s crucial that you do all that you can to build brand awareness which can help to attract new customers, clients, and stakeholders to your company. While the major giants may have an endless pot of cash to market and promote their brand, small businesses are having to think outside the box when it comes to how they sell their company to the masses.
The internet can be your best friend and your worst enemy at times. While there are plenty of great platforms to use when it comes to marketing and promoting your products and services, there are lots of rivals to compete against, so to help you on your journey, here are 6 powerful ways to market your small online business.
Use Social Media
Whether you love it or loathe it, you can’t deny the power social media has on our day to day lives. When you factor in that billions of users are signed up to platforms like Facebook, you should use this knowledge to your advantage and set up your own business page. It’s important that you have a platform where you can engage directly with your customers, so starting your own page can be a good place to start when it comes to building brand awareness. You may also want to use other popular social media websites such as Twitter and Instagram.
Another route you may want to consider going down is email marketing. As a small online business, attracting new customers and keeping your existing clients coming back should be your number one priority. However, you may not be able to invest the time or resources into something that may not deliver the results you want, therefore email marketing can be a great way to build credibility, generate calls, strengthen relationships between you and the consumer, as well as improve communication. There is a fine line between promoting your products and services and spamming your customers, so try not to bombard your list with dozens of emails, otherwise they may simply click unsubscribe.
Another hidden gem that can be powerful in the advertising world is SMS marketing. One of the main benefits that SMS marketing can bring is that texts tend to be opened up to 98% of the time by your customers, giving it an open rate higher than most other advertising alternatives. SMS is also cost-effective, meaning that if you’re on a tight budget, you won’t have to shell out a ton of money on sending texts to your customer. You may want to consider checking out companies like Sendinblue who can give you more information on the different SMS benefits to see whether it could be useful for your brand when marketing your products to consumers. Sendinblue also allows you to send you SMS messages from the same platform as your email marketing campaign so that you can track the progress easily in one place.
Create a Professional Business Website
As an online business, it’s most likely that you already have a website in place, however, if you aren’t keeping it updated, you may not be getting the custom you envisaged. For many customers and clients, they only have your website to go on when deciding on whether to purchase a product or do business with you, so it’s crucial that you have a website that stands out from the get-go which can help entice users to engage with your services. Make sure that your page is easy to navigate, informative, and relevant to your business. There are various hosting providers on the market who you may wish to use, such as WordPress, who have a variety of free templates and designs to pick from.
Set Up a Blog
While you may think your business website is more than enough, many business owners are setting up their own blogs as a way to communicate further with their customers. Blogging can be a great way for consumers to learn more about what you have to offer, so posting regular content, making your blog informative and eye-catching, and keeping it maintained is key.
As an online business, it’s important that your website appears at the top (or near the top) of search results. Consumers are far more likely to click on the first website or two they see, so using SEO (search engine optimization) can help boost your ranking on search engine platforms like Google and Bing. To increase traffic to your page, you will need to include a variety of keywords that are relevant to your company. Optimizing your website through SEO can ensure that customers spot your page from the get-go. Using social media to your advantage, trying out email and SMS marketing, creating a professional business website for your customers, as well as setting up a blog to get to know your target demographic on a personal level are just a few things you can do to market your small online business.