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URC Flour: Search for the Next Filipino Bake Masters #‎URCFlourishPilipinas

I love to bake… used to bake… and then motherhood happened, lol. Not that I’m blaming it but mommies out there know that life can be uber busy when you have your hands full attending to kids, house chores and a whole lot more. Back then I don’t know how to multi-task, thus chores piled up and I went crazy. In short, my love for baking took a backseat and a few years more into being a mom, soon forgotten.

Then came this Universal Robina Corporation invitation for the “Flourish Pilipinas Bake It Happen” Baking Competition 2016 Media Edition held last June 29 at the Galastars Culinary School. Got excited but then fear came rushing in because I haven’t baked in years!

URC Flour Bake It Happen 2016

So, I went and actually had a great time! What happened was, since this particular event was a media baking competition, bloggers and traditional media competed with each other. My partner was Lace and good thing she knows how to bake hahaha..

URC Flour Bake It Happen 2016

Pressure kicked in when the timer started and deep inside I was so nervous and didn’t even know where to begin. I just helped mix the ingredients, whipped the cream, and what do you know, we’re done! hahaha..

URC Flour Bake It Happen 2016

Our finished product No.3, cupcakes sprinkled with candies and a slice of Kiwi, which was by the way the secret ingredient that we had to incorporate. Good thing it tasted great and the Kiwi fortunately and unexpectedly sweet, so it kinda added a dash of flavor into the mix.

Sadly, we didn’t win hahaha, but the winners deserved the awards and the prizes. So much for my comeback but at least it perked up my love for baking and now planning to revive what was lost – my baking mojo!

Anyway, getting back to the URC Flour Search for the Next Filipino Bake Masters.

Do you want to become one of the country’s future bake masters? Then Bake It Happen!

Universal Robina Corporation (URC) Flour, one of the country’s top flour millers, is challenging culinary arts students to showcase their bread- and cake-making skills in the Flourish Pilipinas: Bake It Happen! Nationwide Baking Competition 2016.

Sponsored by Yummy Magazine, Masflex Kitchenpro, Masflex Cookware and Kitchenware, Coco Natura, RM Boxes, KitchenAid, Actron Industries, Inc., and Sonlie International, Inc., Flourish Pilipinas: Bake It Happen! is a bake-off that celebrates unique and proudly Pinoy flour-based breads and pastries.

URC Flour Bake It Happen 2016
Make it happen at the Flourish Pilipinas: Bake it Happen! Nationwide baking competition, where students become future baking masters.

To join the URC Flour competition, Culinary Arts or Hotel and Management course students are encouraged to submit original recipes in the Breads or Cakes categories.

Baked creations should incorporate a non-functional ingredient and make use of any of the URC Flour brands such as Blend 100 Flour, Continental All-Purpose Flour, Daisy Cake Flour, FibrA+ Whole Wheat Flour, Globe First-Class Flour, My Rose Soft Flour, and Sampaguita Soft Flour.

Shortlisted teams will vie in the Flourish Pilipinas: Bake It Happen! Visayas/Mindanao and GMA/Luzon regional competitions. These will be held at the University of Mindanao in Davao City and Center for Culinary Arts in Manila, respectively. All finalists will be given a challenge and a surprise ingredient to use during the bake-off.

“We are very excited to once again seek out the most talented student bakers through the Flourish Pilipinas baking competition. With URC Flour brands that cater to every baking need, these future master bakers would surely be able to whip up some of the most fascinating creations to showcase their baking prowess,” said Ellison Lee, URC Flour VP and general manager.

Trophies, certificates, and more than P300,000 worth of prizes await the winners while regional grand champions will also receive internships with one of the country’s prestigious hotels, the Crowne Plaza Hotel and a feature in Yummy Magazine.

So hurry, join the country’s most prestigious baking competition. The complete contest details and mechanics as well as downloadable entry forms can be found on the Flourish Pilipinas 3 Facebook page. Deadline for submission of entries is on September 30, 2016.

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