When it comes to saving Mother Earth, I’m an advocate and supports as much as I can, in my own small way. I’m quite scared of what’s been happening to our world and fear for the next generation. I do hope that we can all partake and join hands for The Green Footprints Movement and start from there.
What is The Green Footprints Movement?
The Green Footprints Movement is a testament to CIC’s long-standing commitment to the environment, having led its industry in exercising responsible stewardship by employing best green practices and conducting their operations in a manner that safeguards the environment.
“Environmental health and safety is and has always been a key core value of CIC, and this is evident in the way we manage our business,” stated CIC Chief Executive Officer Raul Joseph Concepcion, who noted how the company has leveraged on technology to create green facilities. “A crucial first step is cultivating a culture of sustainability within the company itself, which is why we have always been mindful of our own environmental impact, looking at our own performance in terms of recycling, water and waste consumption, and setting goals to reduce our footprint year after year.”
Mr. Raul Joseph Conception
CCAC also recognizes that the public must have greater access to environment-friendly products so that they can make greener choices. It was the first Philippine manufacturer to convert its refrigerators to use environment-friendly refrigerants back in 1995, and is once again leading the industry for its air conditioning solutions.
“Ninety-six percent of our air conditioning products have already been converted to using environmentally responsive refrigerants, and we expect to make a 100% product conversion within the year,” said Pernikar, who also shared that the switch is being made ahead of the global deadlines set by the Montreal Protocol, which established a timeline for the eventual elimination of ozone-depleting substances.
Mr. Harold Pernikar Jr.
“Part of the private sector’s responsibility goes beyond compliance with standards and regulations — it’s in rising to the challenge of offering practical, green products through constant innovation and investment,” Pernikar added.
By enabling the public to become more aware that each and every action they make today can have lasting effects on the planet’s future, CIC and CCAC aspire to empower the public to make smarter and greener choices. “As we enjoin people to commit to reducing their collective environmental footprint through the Green Footprints Movement,” said Concepcion, “we believe we can create a significant impact towards creating a better, safer environment for the next generations.”
And last March 10th, Concepcion-Carrier Air Conditioning Company launched The Green Footprints Movement in line with its thrust to drive the conversation about climate change.
A call for green advocates
CCAC’s Green Footprints Movement serves as a clarion call to the public to become green advocates.
“We want the public to be able to connect their everyday actions and decisions with its environmental impact,” shared Harold Pernikar, Jr., CCAC Director and Head of the Consumer Solutions Group. “This consciousness, we believe, will lead them to make environmental impact an important consideration and value in everything they do or use.”
Central to the Green Footprints Movement is creating awareness through consumer education, with the campaign focused on making information on environmental impact reduction available to a wider audience.
“Our goal is to provide the public with the knowledge of how they can make small, practical changes that will have significant effect on their own footprints, such as the responsible use of electricity and even making more sensible selections when it comes to the products they use in their homes,” said Pernikar.
Department of Environment and Natural Resources – Environmental Management Bureau (DENR-EMB) Assistant Director Dr. Eva S. Ocfemia was also there to talk about Air Quality and Solid Waste among other topics and on how we can help save our environment.
There are a lot of things we need to do because we are continuously destroying our natural resources. We can start with small steps and together, we can make a huge difference towards saving the entire world!
Event attendees include (from left to right) Manila Fashion Observer blogger Christine Dychiao; Department of Environment and Natural Resources – Environmental Management Bureau (DENR-EMB) Assistant Director Dr. Eva S. Ocfemia; celebrity host and World Wide Fund (WWF) for Nature – Philippines National Ambassador Marc Nelson; Concepcion Industrial Corporation (CIC) Chief Executive Officer Raul Joseph A. Concepcion, Concepcion Industrial Corporation (CIC) Executive Vice President for Business Development Rafael C. Hechanova, Jr., and Concepcion-Carrier Air Conditioning Company (CCAC) Director and Head of Consumer Solutions Group Harold Pernikar, Jr.
Concepcion Industrial Corp., through its subsidiary Concepcion-Carrier Air Conditioning Co. (CCAC), takes its commitment to the environment a step further by launching the Green Footprints Movement, an advocacy campaign that seeks to galvanize the general public into action towards reducing their environment footprint.
About CONCEPCION INDUSTRIAL CORPORATION
Concepcion Industrial Corporation (CIC) is one of the Philippines’ most established and leading providers of air conditioning solutions and refrigerators. It operates principally through its two subsidiaries, Concepcion-Carrier Air Conditioning Company (CCAC) and Concepcion Durables, Inc. (CDI).
About CONCEPCION-CARRIER AIR CONDITIONING COMPANY
Formed in January 1998, Concepcion-Carrier Air Conditioning Company (CCAC) brings together two leaders in the air conditioning industry: Carrier Corporation of the United States and Concepcion Industries, Inc. of the Philippines. In just a few years, CCAC expanded from manufacturing window room air conditioners to becoming the market leader in virtually all categories of Heating, Ventilating and Air Conditioning (HVAC) equipment and services in the country.