SM Supermalls Marketing Excellence Awards 2026

SM Supermalls Recognized for Culture, Consumer Insights, and Community Marketing at the Marketing Excellence Awards 2026

Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place. Views: …

The New ‘My SM’: How the Filipino Consumer Is Redefining the Mall Experience

Customers continue to be the transformation driver for SM Supermalls. Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained …

SM Supermalls Sports Playground

Where Winning Begins: Inside SM Supermalls’ Largest Sports Playground

Across the country, a growing community of runners, pickleball players, skaters, bowlers, cyclists, fitness enthusiasts, and aspiring athletes are embracing more active lifestyles at SM Supermalls. Through SM Active Hub, millions of Filipinos have found opportunities to move, compete, learn …

SM Supermalls and PMAP

SM Supermalls and PMAP: Expand Job and Upskilling Opportunities Nationwide

SM Supermalls and the People Management Association of the Philippines (PMAP) formally strengthened their commitment to empowering Filipino job seekers through the signing of a Memorandum of Understanding (MOU) held at the SM Supermalls Headquarters in Pasay City. This partnership …

SM SUPERMALLS Earth Hour 2026

Earth Hour 2026:  National Lights-Off Milestone Re-affirms SM’s Commitment to Shared Action

SM Supermalls has once again led a meaningful local observance of the global Earth Hour. Through a symbolic lights-off practice held at all SM Malls has re-affirmed its strong commitment toward shared responsibility, environmental awareness, and community action across all …