Mary Kay Philippines, the legacy brand dedicated to enriching women’s lives since 1963, announced an empowering movement that brings women together at the Beauty When Shared Event.
“We believe in a world that thrives in relationships and emboldens confident women to be their best selves. But we can only do this with each other. Beauty is not meant for gatekeeping; it blossoms when it’s passed on from person to person, from one generation to the next. As a brand, we are honoring our legacy while introducing a global cultural beauty movement. Beauty Is More Beautiful Shared™ is an invitation to rediscover what has always made Mary Kay different, and to experience the beauty of what’s possible when we share it,” Mary Kay Philippines’ Commercial Director Criscy Camacho shares.
Criscy Camacho, Commercial Director of Mary Kay Philippines Inc., shares how the global campaign honors Mary Kay’s legacy while bringing women across generations together through shared beauty experiences.
In partnership with The Beauty Edit, a trusted online platform offering informed perspectives on the ever-evolving world of beauty, through its UN/CONVENTION/AL talk series, the event celebrates the brand’s largest-ever consumer-facing global campaign, “Beauty Is More Beautiful Shared™. The core message brings the enduring power of womanhood and shared connection into the way Mary Kay approaches beauty.
Media, content creators, devoted Mary Kay Philippines enthusiasts, and a new generation of beauty lovers gathered at the launch event for meaningful discussions and a shared passion for makeup, skincare, self-love, and the empowerment that comes with it. The event highlighted the power of a community that exchanges perspectives and the beauty that unfolds when people share their experiences.
In true spirit of Mary Kay Philippines, the luncheon also became a platform for the brand to showcase its newest global brand video—an inspiring hero film that shows what beauty means and looks like for women of all generations and how it is kept alive by sharing it.
Bringing the brand message to life, Dra. Anna Palabyab-Rufino, a board-certified dermatologist and co-founder of BeautiqueMD, shared impactful stories about her experience as a professional who worked with women from different generations with different perceptions of beauty, and how vital it is to create safe spaces for every woman to feel seen, heard, and understood in their journeys of self-discovery.
Joining her is Ms. Rosanna Periquet, Co-founder of footwear and apparel brand Cariñosa, who inspired guests with her confidence in women’s ability to make waves in the workplace. She shares, “I believe confidence is what gives women the courage to step outside their comfort zones and pursue opportunities, even when they don’t have all the answers. Through my experience in corporate retail and building my own business, I’ve learned that confidence doesn’t necessarily mean knowing everything from the get-go. It’s about recognizing your strengths, being willing to learn, and having the courage to actually try.”
The event didn’t stop at thought-provoking insights. The intimate gathering concluded with a heartfelt call-to-action through the activity “Pass Your Beauty Secret,” where guests were invited to write down their tried-and-tested beauty tips and share them with fellow attendees, made even more memorable by exclusive Mary Kay Philippines beauty and skincare giveaways. The exercise embodied the spirit of the event—that even the simplest beauty secrets can become meaningful gestures of connection with others when shared.
As Mary Kay Philippines ushers in this exciting new chapter, its message, Beauty Is More Beautiful Shared™, champions something important: connection over comparison, encouragement over judgment, and community over competition. This campaign is an invitation to rediscover what has always made Mary Kay different, and to experience the beauty of what’s possible when we share it.
About Mary Kay
For more than 60 years, Mary Kay has empowered generations of women around the world to discover beauty together, build meaningful futures, and find a community of women who celebrate one another. Founded by Mary Kay Ash in 1963, the global beauty company has connected women across 40 markets through innovative skincare, color cosmetics, fragrances, and wellness products. Mary Kay transforms purpose into action by advancing causes that support women and families, investing in scientific innovation, and working toward a more sustainable future. At its core, Mary Kay is dedicated to enriching women’s lives and creating opportunities for women to thrive together. Learn more at marykayglobal.com. Find us on Facebook, Instagram, and LinkedIn.
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