More than just a campaign, Watsons’ Flip It, Flaunt It Campaign has become a vibrant celebration of every Filipino’s unique hair journey. This is the new wave: a collective, empowering movement where every flip and every flaunt tells a shared story of beauty and unapologetic self-love. Throughout its exciting run of events and engaging online content, it brought together a community, united by the sheer joy of self-expression and the confidence to flaunt it their way.
Hair is more than just style. It’s a powerful form of self-expression. Yet, today’s consumers often feel overwhelmed by choices and constantly battle common problems like dryness, breakage, and split ends. Watsons knows this, and that’s why this campaign goes beyond individual care.
Watsons is committed to being the ultimate hair care destination for all Filipinos, regardless of hair type. Whether you have straight hair, wavy hair, curly hair, or struggle with oily hair, Watsons can provide customers with tailored solutions. By showcasing an incredibly wide range of products, including new, transformative formulas, it ensures every consumer can find their perfect fix and flip the script on damage.
Ready to find your match? Watsons’ shelves are stocked with proven, results-driven products, including these must-try exclusives:
- DOVE Peptide Bond Repair Treatment Creme Mask 250ML
- DOVE Peptide Bond Repair Hair Serum + Oil Spray 77ML
- ELLIPS Dry Shampoo Blossom 200ML
- ELLIPS Dry Shampoo Fruity 200ML
- MONDAY Shampoo Smooth 354ML
- MONDAY Conditioner Smooth 354ML
- FINO Premium Touch Hair Mask 230G
- FINO Premium Touch Hair Oil 70ML
- PANTENE Pro-V Miracles Intensive Treatment Mask 300ML
- GARNIER Color Naturals Blueberry
- GARNIER Color Naturals 7.65 Raspberry Red
- BREMOD Performance Herbal Blend Conditioner 350ML
- BREMOD Performance Herbal Blend Shampoo 350ML
- SILK SECRETS Dry Shampoo Volume & Shine With Jasmine & Peony 75ML
- HAIRFIX Frizzy Away Hair Wax Stick 20G
- LUXE ORGANIX Premium Keratin Curl & Define Essence 250ML
- FRESH Hairlab Hya + Keratin Super Volume Texturizing Hair Sea Salt Spray 80ML
- HAIR TREATS Brazilian Botox Repair Salon Serum Hair Treatment 5X More Keratin Serum Collagen And Brazil Nut Oil
- GLAMWORKS Strong Hold Hair Spray 150ML
- WATSONS HAIR PRO Heat Active Treatment 500ML
- WATSONS HAIR PRO Heat Active Shampoo 500ML
- WATSONS HAIR PRO Fall Defense Shampoo 500ML
- WATSONS HAIR PRO Fall Defense Treatment 500ML
The Flip It, Flaunt It movement doesn’t stop here. To keep the momentum going, Watsons has been consistently releasing a series of insightful educational content known as Hair Chair Stories. You can catch these engaging videos, filled with tips and advice on everything from scalp on Watsons’ Instagram and TikTok pages.

Ready to fully stock your hair care pantry and unlock more rewards?
- Be a Watsons Club Member to unlock exclusive offers this 2025, including up to 50% OFF, Buy 1 Take 1 deals, Gifts with Purchase, and access to Watsons events. Start earning points now! Learn more and register here: https://www.watsons.com.ph/membership-registration
- Download the Watsons App now at https://www.watsons.com.ph/watsons-app-download. Use the code NEWUSER to get ₱100 off for a minimum spend of ₱1000 on your first transaction. Plus, enjoy a hassle-free shopping experience with the app’s Click & Collect and Express Delivery options.
- Explore the wide range of transformative hair care products available in Watsons’ 1100+ stores nationwide and online.
It’s time to find your story, flip your hair, and flaunt it with the rest of the community!
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