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Improved Downy Parfum Collection #NeverFade Window Display in Puregold

I’m a regular Downy Parfum Collection user, so I’m familiar with the lasting freshness and fragrances that seem to #NeverFade! It’s a proven fact, many times!

Improved Downy Parfum Collection #NeverFade

My boys sweat a lot especially after playing in the sun, though their shirts have stains and wet, I can still smell hints of the Downy fabricon overpowering the smell of “pawis”. Newly laundered clothes will still smell great until the next time you wear it, and in my case, a month or so before I wear the same thing again. I sometimes forget to spritz on a perfume coz I thought I did already, lol. Rainy days aren’t a problem, coz with Downy, no “kulob” smell ever!

It’s laundry day today, a Sunday, so here’s my “tambak na labada” for 1 week.. hahahaha

Improved Downy Parfum Collection #NeverFade

I’m telling you, Downy is effective! I was invited to the recent Downy #NeverFade campaign in Puregold Q.I. branch where there were two mannequins wearing long gowns on a window display. One wearing an elegant red dress washed with Downy Parfum Collection in Passion scent, and the other dress sprayed with an expensive perfume. Mind you, the window display had been there for 6 days already.

Improved Downy Parfum Collection #NeverFade

So, I did the sniff and smell test and truly, after 6 whole days, the area where the mannequin wearing the red dress is as expected filled with the Downy Passion variant scent while the other dress smelt like old, long time stored dress.

“We want to let Puregold shoppers smell and prove for themselves that the new Downy Parfum Collection gives freshness that lasts longer than expensive fine fragrances on fabric” said Shreyas Subbaraya, head of shopper marketing at Procter & Gamble Philippines.

“The upgraded collection has the highest-ever intensity of premium perfume oils and the best dual perfume capsules technology in Downy’s history in Asia” added Mr. Subbaraya.

Improved Downy Parfum Collection #NeverFade
Ms. Melanie Go, Market Strategy & Planning Manager for Downy and Mr. Shreyas Subbaraya, Head of Shopper Marketing for P&G Philippines

Designed to match the varying personalities and preferences of Filipinas, the new Downy Parfum Collection features an upgraded formula of its flagship sophisticated scents: Passion, Mystique, Romance, and Fusion.

Improved Downy Parfum Collection Mystique and Passion #NeverFade

Improved Downy Parfum Collection Romance and Fusion #NeverFade

Improved Downy Parfum Collection #NeverFade

For those who are not using the Downy Parfum Collection yet, here’s how you will know the difference between a perfume and the lasting scent of any of the Downy variant – if you are near Puregold Shaw branch, check out their Downy #NeverFade window display from 24 to 31 March 2017 and smell for yourself.

Downy has also set up scent selector booths in leading branches of Puregold, so shoppers can choose the scent that suits them best. Shoppers purchasing P100 worth of Downy Parfum Collection at these branches will be eligible for a chance to win a full year’s worth of Downy.

Below are the New Downy Parfum Collection’s variants to cater for every Filipina’s lifestyle needs:

20ml Sachet SRP Php 5. 00
33ml Sachet SRP Php 7.00
60ml Sachet (Passion only) SRP Php 15.00
370ml Refill (Passion only) SRP Php 370.00
800ml Refill SRP Php 800.00
1500ml Refill SRP Php 294.00
900ml Bottle SRP Php 187.00
1800ml Bottle SRP Php 365.00

Follow the conversations at or at #Downy #NeverFade.

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, AmbiPur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,Febreze®, Gain®, Gillette®, Head & Shoulders®, Joy®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, Safeguard®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.

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