Hotel Sogo has been reinvented into something more classy and they say gone are the days of the “motel” notion and that they’re continuing to improve their services. In accordance with this re-branding, they’ve tapped celebrity couple Robin and Mariel Padilla as their new brand ambassadors.
Anyway, Hotel Sogo was known as a “motorist hotel” and now re-invented its brand to cater to families, ‘barkadas’ and just about everybody from all walks of life and for all types of occasions. Families can enjoy free wi-fi access, cable TV with in-house movie channels, digital music system, 24-hour food and beverage service among the hotel’s most popular amenities. Apart from the five room types of Regency, Executive, Deluxe, Premium and Econo, Hotel Sogo will also come up with themed rooms to entice their guests’ senses.
“If we continue to cater to just this limited market we cannot grow. We knew for quite some time now that it makes sense to cater to different segments in the market.” said Mr. Gus Corpuz CEO of Hotel Sogo when asked the reason behind the reinvention. “After marketing studies and financial analysis we eventually decided that the best way is to hire a brand ambassador. This project has been on the pipeline for more than 6 months, debating on what is the best way to communicate to the general public that Hotel Sogo is more than just a short time hotel.” He added.
“2-3 months of research, focus group discussion, we came from long list of possible endorsers and I can say that they were by far compared to the setting, there’s also a big difference in which people felt would be good endorser. Robin’s “maka-masa” appeal, certainly played in to that, his credibility of course is another factor as he says he does not accept any endorsements so we have high hopes on how he can help tell the public that Hotel Sogo is an alternative to the 3, 4, 5 star hotels especially in terms of convenience and accessibility.”
“Nais po naming suportahan ang misyon ng Hotel Sogo na yung mga pamilyang hindi nakakapag hotel dahil nga mahal ay maranasang makapaghotel at maramdaman ang pag-alaga ng isang hotel” according to Robin Padilla. Mariel’s pregnancy announcement is also very timely in support to Hotel Sogo’s family friendly reinvention.
Robin and Mariel Padilla are excited to work with Hotel Sogo in promoting its hotels and supporting its social initiatives. They will be featured in several advertisements on TV, radio and print.
Aside from this, Hotel Sogo is also pursuing social initiatives such as “Doctors on Wheels” (DOW), a program that provides free medical consultations and medications to the under-served communities throughout the country. To date, the said program already helped 3,000 indigents since its inception in 2015.
I previously posted about the re-branding and their Doctors on Wheels advocacy program here so you’ll have an idea of how the reinvention came about.
About Hotel Sogo:
Hotel Sogo strives to be at the forefront of the lodging chain industry – accessible and continuously providing clean, high quality, satisfying, good and affordable service. It is also known for having courteous, well-trained and hospitable staff through continuous employee trainings and seminars at the Hotel Management Institute of the Philippines. Hotel Sogo is also planning on building 5 more hotels this 2016.
To find out more about Hotel Sogo and its events and promos, log on to hotelsogo.com or like/follow them on Facebook (facebook.com/hotelsogo), Twitter (#hotelsogo) and Instagram (@hotelsogo).
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