Brands Food Talk

SARSAYA Oyster Sauce Launched New TVC Starring Coco Martin

SARSAYA Oyster Sauce became popular when they launched it last year with Coco Martin as its brand ambassador. Of course, who wouldn’t recognize this dashing actor who’s also been tagged as the King of the local primetime series? I’m sure if you’re a Pinoy, you know “Ang Probinsyano”.

Sarsaya Oyster Sauce Coco Martin

This year, they launched a new TV Commercial at a Filipiniana-themed event dubbed Exploring Local Flavors with SARSAYA last July 5, 2018, at Las Casas Filipinas de Acuzar in Quezon City.

Invited media guests were treated to an exclusive #kaSARSAYAn Filipino Food Walking Tour featuring local street food and carinderia favorites within the storied walls of Las Casas. Award-winning food writer Ige Ramos, who also serves as president of the Culinary Historians of the Philippines, led the group as food tour captain.

Sarsaya Oyster Sauce Coco Martin

Participants were able to sample fishballs, squidballs, traditional pancit habhab served on banana leaves, and carinderia-style adobo complemented by SARSAYA® oyster sauce.

Sarsaya Oyster Sauce Coco Martin

Concentrated from real oysters and specially made to suit Filipino taste and preference, Senior Brand Assistant Rhenz Villanueva shared that “SARSAYA has reached the number three spot in the oyster sauce category within only one year of being in the market.”

Primetime King and SARSAYA ambassador Coco charmed media friends when he shared stories from the set of his most recent brand commercial. In it, Coco happily chimes the catchy jingle, “Lasang Oyster na Oyster, SARSAYA®!

Sarsaya Oyster Sauce Coco Martin

When asked what his take on the success of Sarsaya® being 3rd leading brand, he shared, ”Siyempre po masayang-masaya ako. Nakaka-proud na sabihin na ang pagtitiwala ng Ajinomoto sa akin bilang endorser ng kanilang bagong produktong Sarsaya® ay nagbunga ng maganda, at naging positibo ang pagtanggap ng mga mamimili rito.”

For Coco’s new SARSAYA® commercial and other updates, like and visit

Ajinomoto Philippines Corporation (APC) was established on May 9, 1958. Through the years, APC was able to grow its local business as more Ajinomoto products find their way to Filipino households. Its head office, sales offices, and factories are collectively known as the APC Group. The APC Group’s mission is to bring happiness to every Filipino through our high quality products & services, that make every meal delicious, healthy and enjoyable.

The company’s products include AJI-NO-MOTO® Umami Seasoning, Ajinomoto® Brand Ginisa Flavor Seasoning Mix, PORKSAVOR® All-in-One Seasoning Mix, CHICKENSAVOR® All-in-One Seasoning Mix, AJI-SHIO® Seasoning Mix, Ajinomoto® Brand Chicken Powder, CRISPY FRY® Breading Mix, CRISPY FRY® SEASONED CRUMBS®, CRISPY FRY® Shake! Shake! Shake!, TASTY BOY® All Purpose Breading Mix, and SARSAYA® Oyster Sauce and Sweet and Sour Sauce.

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