This post hits too close to home because I have 2 boys who are different from those amongst their ages. My 18-year-old is a special child with mobility and spinal problems but honestly way more intelligent for his age. My 10-year-old is shorter than “normal” boys his age. Because of these “concerns”, they were subjected to bullying in school and thus were deeply distressed. I can’t believe that there are bullies even in college! So, we had to pull them out of school and are now being homeschooled. For my eldest, it’s okay not to go back, but for my youngest, this can’t be forever! Something must be done!
In a world where being different results to being mocked, isolated, and bullied, now is the time to empower today’s youth to celebrate their uniqueness. This is what local retail brand Penshoppe aims to communicate with the launch of their newest campaign #IAmDifferent.
As the brand’s first public CSR project, #IAmDifferent aims to form a movement to inspire everyone to embrace who they are despite what other people may think. “Being different is something to celebrate and be proud of, that’s why Penshoppe is truly committed to empowering the youth to embrace their individuality”, says Jeff Bascon, Penshoppe’s brand director.
With the help of international brand ambassadors Bella Hadid, Lucky Blue Smith, Kaia Gerber, and Sandara Park among many other big names, Penshoppe brings its focus to the widespread issue of bullying plaguing the Filipino youth. This campaign presents a timely opportunity for everyone to start talking about the pressing issue of bullying in the country. A study reports that 1 out 2 Filipino students have experienced or witnessed bullying in their schools. It has also taken a new form especially with the advent of social media as it provides a more convenient avenue to spread hate and thrive on people’s insecurities.
“Our society, especially today’s youth, faces the harsh reality of bullying just because we may look or act differently from others. Penshoppe believes that there is a need for us to use our voices and influence everyone to take a stand against bullying”, Bascon notes.
At the core of this campaign is Penshoppe’s newest collection of tees and caps which are emblazoned with the campaign statements “I Am Different” and “Different is good”. Each t-shirt from the limited edition #IAmDifferent collection features construction from luxe fabric and with a special identifier: a unique serial number.
Proceeds from the #IAmDifferent collection will benefit the development of a module that discourages bullying and encourages acceptance in public school children, in partnership with Teach For The Philippines.
“We know we have a long way to go, but we hope that this campaign will start a movement, educate and encourage many Filipinos to be involved and to do their part against bullying”, Bascon adds. The movement has already started on social media, with a growing number of posts tagged by ClubPenshoppePH members Loisa Andalio, Ronnie Alonte, Sofia Andres, Tanner Mata, Maria Fabiana, and Emilio Perez. Local personalities have also lent their voices to the cause, including Alab Pilipinas head coach Jimmy Alapag, SheTalks Asia co-founder Vicky Herrera, entrepreneur Patti Grandidge, singer/songwriter Keiko Necesario, and others.
Wear your differences proud! Visit www.penshoppe.com to know more about how you too can embrace what makes you different and take a stand against bullying.
About Teach for the Philippines
Teach for the Philippines is a for-purpose, non-stock, non-profit organization that works to provide all Filipino children with an inclusive, relevant, and excellent education. The organization enlists some of the country’s most promising young leaders to teach for 2 years in public schools throughout the Philippines. Through their experiences in the classroom, Teach for the Philippines transforms its leaders into lifelong advocates for educational equity. Today, with a fast-growing team of individuals, driven with a common passion for expanding educational access, Teach for the Philippines looks forward to leaving its mark on the country.
Established in 1986, Penshoppe is a pioneer in the fashion retail industry and is the multi-awarded flagship brand of Golden ABC. Over the years, Penshoppe has evolved into a lifestyle brand offering a wide variety of merchandise. Today, it is a casual wear brand that is admired for making on-trend apparel & accessories accessible to a broad market with affordable price points.