When I learned that Doraemon will be touring different SM Supermalls, I got excited for my kids! My eldest grew up watching Doraemon on television and my 10 year old watches it on YouTube. If you aren’t familiar with Doraemon, it’s one of the longest running anime series and so popular in the Philippines for many decades. The series is about “a robotic cat who travels back in time from the 22nd century to aid a pre-teen boy named Nobita Nobi.”

Doraemon I'm Your Hero Campaign SM Everyday Is Playday
SM Senior Vice President for Marketing, Mr. Jon Jon San Agustin, is flanked by Doraemon and Nobita during the Press Launch of SM Supermalls’ Everyday Is Playday campaign. SM Supermalls is also the main sponsor and event partner of Doraemon’s ROADventure mall tour happening now in more than ten malls in Metro Manila. Also in the photo, SM AVP for Metro Manila Marketing Mr. TJ Cuenca and Ms. Joc Lapid, Regional Operations Manager for SM North EDSA.

Recently, the Doraemon I’m Your Hero campaign kicked-off through school and mall tours (School Adventure and ROADventure) and which will happen until November 2017. Ever since its kick-off event at the SM City North EDSA – The Block last August 7 to 13,2017, almost 2 million walk-in audiences composed of families, kids, and millennials have heard Doraemon sharing the values and principles that could draw out the hero in everyone. The Mall Tour went to SM City Manila, SM San Mateo, SM City Taytay and SM City Sta. Mesa.

Doraemon’s story is about helping and supporting its friend, Nobita, through life’s challenges, utilizing techniques and gadgets that it brought from the future. This is essentially the same message it imparts to the public today: that kindness, concern, generosity, and respect for others are heroic qualities that help make the world a better place.

Doraemon I'm Your Hero Campaign SM Everyday Is Playday SM Dasma

Animation International (Philippines), local licensing agent of Doraemon, and SM Supermalls, look forward to the continuation of the tour, knowing how the fun-filled shows, games, and meet-and-greet sessions with Doraemon and Nobita will be met by its audience with great gladness and joy. The ROADventure is also supporting SM Supermalls’ #EverydayIsPlayDay and #SMKidsMonth2017.

Doraemon’s Meet and Greet Schedule:

October 14 and 15 – 3PM & 5PM – SM East Ortigas

October 21 and 22 – 3PM & 5PM – SM Masinag

October 28 and 29 – 3PM & 5PM – SM BF Paranaque

November 17 and 18 – 3PM & 5PM – SM Mall of Asia
November 4 and 5 – 3PM and 5PM – Robinson’s Manila

For more information about Doraemon’s I’m Your Hero campaign and tour schedules, please visit Doraemon’s official Facebook page: DoraemonPH, as well as AnimationInternationalPH and on Instagram: @Doraemon.PH