The much awaited World Food Expo (WOFEX) 2016 has commenced today at the SMX Convention Center in Mall of Asia and simultaneously at the World Trade Center. During this 4-day event, food lovers, suppliers, buyers as well as kitchen gurus are excited to get together to have a taste and/or showcase their market-ready products and appliances.

World Food Expo (WOFEX) 2016

As Platinum sponsor of the country’s biggest & most effective food show in the Philippines today, top Australian kitchen appliance maker Breville will showcase its magnificent kitchen products like the Kinetix Control™ Superstar Blenders, Smart Oven™, the Froojie Fountain Pro™ and the Scraper Mixer Pro™. Breville in partnership with some of the most notable names in the culinary world such as Chef Chele Gonzales, Chef Louise Mabulo, Master Latte Artist Dave Dource, Chef Edward Mateo, and Chef Philip Golding. As Breville Chef Ambassadors, they will demonstrate and highlight the functional capabilities of these trusted kitchen devices in two venues: the WOFEX Kitchen Theater and the Breville Booth at the SMX Convention Center.

Breville to Showcase Innovative Kitchen Products at WOFEX 2016

On Day 1, August 3, 2016 from 12-1 pm at the WOFEX Kitchen Theater, Chef J. Luis “Chele” Gonzalez will delight the crowd with “Innovations on locally available ingredients” a presentation that stresses the importance of a close relationship between the chef and farmers/fishermen to gain a profound understanding of the food source. Local sustainable cuisines that use vegetables, grains fruits and seafood and other ingredients indigenous to the Philippines will also take centerstage with Breville products like Kinetix Control™ Blenders, Smart Oven™, the Froojie Fountain Pro™ and the Scraper Mixer Pro™.

Day 1 continues with a “Meet and Blend with the new Superstars” starting at 2 pm at the Breville Booth where guests will see the Breville Kinetix™ Blenders in action together with Chef Louise Mabulo, a Junior Master Chef finalist.

Breville to Showcase Innovative Kitchen Products at WOFEX 2016

Day 2 at WOFEX 2016 begins with “Brew and Bake: Breville-lize Your Coffee and Baking Experience” together with Master Latte Artist Dave Dource and Chef Edward David Mateo. The so-called “Dynamic Duo” will create mind-blowing desserts and pastries to partner with rich and aroma-rich coffee that will leave every visitor breathless with delight. This happens on August 4, 2016 (Wednesday) from 2-3 pm at the Breville Booth.

On Day 3, August 5, 2016, at the WOFEX Kitchen Theater, Chef Philip John Golding presents “The Art of Fish to Fork Dining: Learn ocean-friendly cuisines from the expert” from 12 to 1 pm. Chef Golding will tackle more on the Sustainable Seafood Movement to focus on seafood and local fish. He will also showcase the prowess of Breville products such as Multi-Chef™ and Kinetix Control™ Superstar Blenders and provide the crowd with a seafood feast they have never seen before.

Finally, at the Breville Booth on Day 3, from 2:30-3:30 pm, Chef Louise Mabulo will treat everyone to a savory afternoon filled with traditional Pinoy dishes but given a slight twist using indigenous Filipino ingredients during “A Modern Twist to Your Classic Favorites: Breville-lize Filipino dishes w/ Junior Chef Louise Mabulo.”

For the entire 4-day period of WOFEX 2016, attendees will also get to enjoy the ever-famous “Breville Happy Hour,” where they will be served with healthy “mocktails,” guilty cocktails and amazing sounds. Other attraction includes the launch of the Breville Superstar Blenders and the newest Barista Express Cranberry line, and “Your Own Home Feast” with the Breville Multichef and other WOFEX 2016 specials like Breville on-the-spot discounts.

Find out more about WOFEX 2016 and Breville activities during this much-awaited event by visiting www.breville.com.ph, facebook.com/brevillephilippines and www.wofex.com.

Video invite: https://www.youtube.com/watch?v=tOOkqAvXp6E